TENNIS WORLD MAGAZINE

ISSUE 17- May 2014

Roger is training as if he is a happy child

    ISSUE 17
TennisWorld Italia
Remember me

Radwanska Signs Endorsement Deal with Cheesecake Factory

After years of expressing her love for the American restaurant chain Agnieszka Radwanska becomes the Cheesecake Factory´s first sports endorsement.
American Tennis  05 Mar 2014 - 22:00 / by Erica Kaplan / reads 1189.
Source:
American Tennis

After years of expressing her love for the American restaurant chain Agnieszka Radwanska becomes the Cheesecake Factory’s first sports endorsement. Radwanska will begin to wear the Cheesecake Factory’s logo on her visor at the start of the BNP Paribas Open.

Donald Evans, the company’s chief marketing officer, said, “We hope it spurs conversation about, ‘What is that restaurant doing on her visor?’. This answer is, she is one of our biggest fans.”

The multi-year six-figure deal will come with its requirements as well as the free cheesecake. Radwanska will have to wear the visor with the company logo during all matches played in the U.S. and she will have a set number of appearances to make. Her first appearance will be on July 30, which is National Cheesecake Day.

The bulk of the promotion will be through social media. The Cheesecake Factory wants Radwanska to continue her promotion through Twitter where she currently reaches 78,054 followers.

“She really indirectly has been an ambassador for us for years,” Evans said. “Now it becomes official.”
 

Follow the writer on TWITTER




Also interesting...
Steve Johnson and Donald Young Beat Seeds to Reach Citi Open Quarterfinals!
Steve Johnson and Donald Young Beat Seeds to Reach Citi Open Quarterfinals!
Bye-Bye Top 10! John Isner Loses All-American Contest to Steve Johnson in Washington
Bye-Bye Top 10! John Isner Loses All-American Contest to Steve Johnson in Washington
America´s Taylor Townsend and Shelby Rogers face defeat in Washington
America´s Taylor Townsend and Shelby Rogers face defeat in Washington
Andy Roddick furious after being rejected for US Open doubles: ´What a system, I´ve been played´
Andy Roddick furious after being rejected for US Open doubles: ´What a system, I´ve been played´

TENNIS WORLD MAGAZINE - Issue 17 - FREE READING

Read now!

 

In this issue you can find:

- Roger is training as if he is a happy child (here)

- An Interview With Garbine Muguruza Blanco (here)

- The greatest game ever played (here)

- The rise of Taylor Townsend (here)

- Sports Parents – Can It Work? (here

 

 

?>