TENNIS WORLD MAGAZINE

ISSUE 24 - 2015

American Revolution

    ISSUE 24
TennisWorld Italia
Remember me

Radwanska Signs Endorsement Deal with Cheesecake Factory

After years of expressing her love for the American restaurant chain Agnieszka Radwanska becomes the Cheesecake Factory´s first sports endorsement.
American Tennis  05 Mar 2014 - 22:00 / by Erica Kaplan / reads 2424.
Source:
American Tennis

After years of expressing her love for the American restaurant chain Agnieszka Radwanska becomes the Cheesecake Factory’s first sports endorsement. Radwanska will begin to wear the Cheesecake Factory’s logo on her visor at the start of the BNP Paribas Open.

Donald Evans, the company’s chief marketing officer, said, “We hope it spurs conversation about, ‘What is that restaurant doing on her visor?’. This answer is, she is one of our biggest fans.”

The multi-year six-figure deal will come with its requirements as well as the free cheesecake. Radwanska will have to wear the visor with the company logo during all matches played in the U.S. and she will have a set number of appearances to make. Her first appearance will be on July 30, which is National Cheesecake Day.

The bulk of the promotion will be through social media. The Cheesecake Factory wants Radwanska to continue her promotion through Twitter where she currently reaches 78,054 followers.

“She really indirectly has been an ambassador for us for years,” Evans said. “Now it becomes official.”
 

Follow the writer on TWITTER

Sponsored by
Are you looking for ways to Advertise Your Business? Buy this space for only $10 per day!



Also interesting...
Catherine Bellis Advances to the Third Round of the Miami Open
Catherine Bellis Advances to the Third Round of the Miami Open
Serena Williams and Rafael Nadal headline Sunday Order of Play at Indian Wells
Serena Williams and Rafael Nadal headline Sunday Order of Play at Indian Wells
American Sam Querrey Looks for Love on The Millionaire Matchmaker
American Sam Querrey Looks for Love on The Millionaire Matchmaker
Ryan Harrison and Cici Bellis receive wild cards into the Miami Open
Ryan Harrison and Cici Bellis receive wild cards into the Miami Open

TENNIS WORLD MAGAZINE

Issue 23 - 2015

The last issue of Tennis World Magazine is now online.

You can start to read directly by computer or on Facebook or on your tablets (iPads and/or Android)

 

      Read on PC/Mac

WEEK'S MOST READ 
Hall of shame: Drug scandals that shocked tennis
»
Rafael Nadal suffers ´nasty fall´ during practice in Miami
»
Malisse: ´Roger Federer is Fun to Watch, Novak Djokovic is Boring!´
»
Martina Navratilova: ´After Rafael Nadal, Roger Federer the GOAT on Clay´
»
Pete Sampras bored by modern tennis!
»
Pete Sampras: ´The numbers say Roger Federer is the best tennis player ever´
»
Novak Djokovic and the ‘Middle Child Syndrome´
»
Simona Halep? A Player that No One Will Remember According to Novotna!
»
Roger Federer: ´In 2006, I felt like in Pac-Man; a player who could not lose!´
»
Mats Wilander: ´Robin Soderling Would Have Won a Slam Against the Fab Four´