Who said that women's tennis is not interesting? What about the prize money equality, recently reached and so many times pointed out to be wrong by their male's counterparts? If TV rights truly are the motors of sponsorship deals and the biggest money safe and major responsible of increasing prize money breakthrough records in tennis, shouldn't the ladies be just fine having their half piece of the cake? The answer to all these questions seems to arrive after the 2014 US Open, where the women's singles final registered record TV viewers for sports channel Eurosport.
The match which saw Serena Williams beating Caroline Wozniacki to conquer her 18th Grand Slam title, recorder average viewers of 1.53 million people in Europe, with 5 million unique viewers. The numbers make it a new record for the women's final, the most viewed in 14 years at Flushing Meadows, with a 22% increase compared to 2013.
The US Open were a huge success for the network all along during the two weeks of competition. As a total, for the two-week run, the viewers in Europe have been over 50 million, 54.1 million to be exact. Even the average audience finished with a plus sign, a +3% increase compared to 2013 and +12% compared to 2012.