The PGA TOUR and Farmers Insurance – title sponsor of the Farmers Insurance Open since 2010 – announced that the Farmers Insurance Open will shift its tournament competition days to Wednesday-Saturday – January 26-29, 2022 – at Torrey Pines Golf Course.
With a crowded sports weekend, the PGA TOUR, CBS, Farmers Insurance and the Century Club are excited to shift to a Saturday final round that will result in a Friday and Saturday evening viewing on the East Coast with finish times of 8 p.m.
ET both days on CBS.
Farmers Insurance Open, statements
Golf Channel will carry the opening two rounds on Wednesday and Thursday (Jan. 26-27). The final two rounds will be played Friday and Saturday (Jan. 28-29), with more than six hours of coverage on CBS.
Lead-in coverage on Friday and Saturday will be broadcast by Golf Channel. Additionally, the diversity-focused Advocates Pro Golf Association Tour’s (APGA) Farmers Insurance Invitational, now in its third consecutive year playing, will expand to two rounds, with round one being played on Saturday, January 29, on the North Course at Torrey Pines Golf Course.
The final round will be held Sunday, Jan. 30, on the South Course and will be broadcast live on Golf Channel, marking the first time an APGA Tour event will be televised. “We appreciate Farmers Insurance’s collaboration and innovative thinking with this shift in competition days,” said PGA TOUR President and EVP Tyler Dennis.
“The PGA TOUR’s first network event of 2022 wrapping up on Saturday combined with football games the following day will create an action-packed weekend for sports fans. Farmers Insurance has also shown extraordinary commitment to diversity in our game, and we are thrilled with the expansion of the APGA Farmers Insurance Invitational which will include Golf Channel coverage of the final round”.
As a California-based organization, Farmers Insurance initially committed to sponsor the 2010 tournament just 10 days before the opening round and just months after arriving in the San Diego community in response to devastating wildfires.
Nearly a decade later, disaster resilience continues to be an important component of the business and community efforts of Farmers, while the focus on diversity and inclusion has grown. “Over the course of more than 10 years serving as the Farmers Insurance Open’s title sponsor, the Farmers team has worked with the Century Club and PGA TOUR to evolve and grow the tournament’s impact on the game of golf, and in the San Diego community,” said Farmers Chief Marketing Officer Melissa Joye.
“As we approach the 2022 event, we’re proud to continue our sponsorship and look forward to hosting the APGA Tour’s first-ever nationally televised event”.