Record data for Federgolf membership in 2021: as of October 27, there are already 92,135 FIG members for the current year (since 2013 the figure had not exceeded 92,000), an increase of almost five thousand units compared to the previous year.
Another number gives hope: the more than ten thousand new members in the year. Surely the Covid-free effect associated with golf has led to an increase in people who have approached golf. Federgolf’s excellent choice of bringing the card to 10 euros for new members did the rest.
The first step in the right direction has been taken. However, we must not claim victory: by analyzing the numbers we still have to solve the other big problem that weighs down golf, namely retention.
Analyzing the path of the sum of new members in the period 2015-2020 (to which corresponds the figure 49,288), a heavy figure immediately catches the eye, namely abandonment.
After a year, 43% of those who signed up for the first time raise the white flag. In the second year he leaves another 17%. Losing 60% of new customers in the first two years is a bad indicator for any company / system. Why do golfers throw in the towel? There is criticism of the golf system for its lack of propensity and / or ability to promote.
But the data tells us (in my humble opinion) something different. The people who have approached golf in recent years are not at all few (60 thousand new entries from 2015 to today on a system of 90 thousand registered ... it doesn't seem bad).
The problem is that too many drop out almost immediately. A new career as a mental coach, alongside some of the best golfers in the world to drag them to success and support them in times of difficulty. This is what Michael Phelps, the most decorated athlete in the history of the Olympics, seems to have undertaken (also in the name of friendship).
A great golf enthusiast, many now define him as the "secret weapon" of green totems such as Jon Rahm, number one in the world ranking, and Jordan Spieth, the Texan who, after a long period of crisis, is back in 2021 to amaze.
"He's a good guy, he's been through a lot as a sportsman and he's the greatest Olympian of all time with a lot of tricks up his sleeve. I'm not going to reveal what I asked him but I can say that he has helped me a lot in the last period.
" These are the revelations of the Spaniard Rahm. For the legendary swimmer, nicknamed 'the Baltimore Shark', important words also came from Spieth, today 12 / o in the world ranking. "The mental aspect is something I've worked on a lot with him lately.
I'm really lucky to have him around. Besides, he's a great lover of golf and having him now more and more in our world is an added value." This is the opinion of Spieth who yesterday, alongside Phelps, played the Pro-Am of the BMW Championship, the second event of the Play-Offs of the Pga Tour starting today in Owing Mills (USA), Maryland.