PGA of America chief executive Seth Waugh: Golf has never been ho**er in every way



by   |  VIEW 1692

PGA of America chief executive Seth Waugh: Golf has never been ho**er in every way

PGA of America chief executive Seth Waugh spoke about the impacts of LIV Golf and the new era of golf for skysports. "We are big supporters of the ecosystem as it stands," Waugh said. "We think the structure of - I don't know if it's a league - it's not a league at this point, but the league structure is somewhat flawed.

We do think that for a lot of reasons, bringing outside money into the game is going to change it forever, if that, in fact, happens. "The Tour is owned by the players, and that means that everything ultimately flows back to the players, and as soon as you put any money into it, it's going to create a need for return, a need for exit, and a lot of things that change the dynamics of it, which we don't think is necessarily good for the ecosystem.

"I've lived in a world of disruption my whole life, or whole career I should say, and it was inevitable. Golf has never been ho**er in every way, from a participation standpoint, from a viewership standpoint. Golf for the first time ever is cool, and that is going to bring more and more eyeballs to it, which I think is ultimately great for the game.

LIV Golf International vs PGA Tour

Everything that is happening is a great golf commercial, and it will attract a lot of attention. We'll see if there are any new changes, but LIV Golf has serious plans just like the PGA Tour.

The world of golf surprises us constantly, and there are many new things and projects that we could expect in the next few years. "It'll cause disruption, but the disruption is happening already internally. It's not us, but the purses are obviously up, there's lots of money going on, the affiliation between the European Tour and the PGA Tour is very real. So all of that disruption is kind of happening but happening internally, which we think is good."