Cleveland announced a new line of putters at the end of the year called HB SOFT Milled. It is available in ten models offering the precision of milling at a reasonable price. Milling is a well-known technology in putter design.
It ensures a better “roll” and a quality touch. This manufacturing technique is often expensive, but Cleveland wanted to make it affordable with its new HB SOFT Milled range.
With 10 shapes ranging from a mallet to an imposing half-moon, everyone can find a version that suits their putting tastes.
Each model benefits from alignment and grip designed specifically for the different models. The entire range is made from “premium” steel with precision milling. Each head is cast and machined for optimal weight distribution and crisp lines.
The manufacturing process tends to reduce waste as much as possible, which partly explains the affordable price. Cleveland relies on proprietary Speed Optimized Face Technology (SOFT). The goal is to normalize the speed of the ball during strikes, with the aim of ensuring a more consistent roll, regardless of where on the face the impact occurs.
The 10 HB SOFT Milled putters are already available at the recommended price of €249. The Cleveland Golf Company Inc. is an American company based in Huntington Beach, California. Cleveland designs and manufactures golf equipment such as golf clubs and other accessories.
The company was founded in 1979 by Roger Cleveland. As early as the 1960s, Roger Cleveland was handcrafting replicas of famous golf clubs. Even after the company was founded in 1979, Cleveland Golf remained a smaller manufacturer on the market.
The logical consequence was the takeover by Rossignol in 1990. The founder moved to larger competitor Callaway, also based in California, as chief designer. However, Cleveland Golf remained under the old name as an independent subsidiary.
In 2005, Rossignol was taken over in turn. Thus, Cleveland Golf, together with the putter manufacturer Never Compromise, migrated to the surf outfitter Quiksilver. As early as October 2007, Quiksilver announced its intention to sell to the Japanese SRI Sports Limited for $132.5 million.
SRI (Sumitomo Rubber Industries) already owns brands like Dunlop and Srixon. Cleveland is considered a leader in wedge manufacturing. The Cleveland Wedge 588 is considered the best-selling wedge ever. Modern materials such as graphite, steel and titanium are used, which combine hardness with low weight.
Other well-known products are the HiBore Driver and the Tour Action Iron. A number of top golfers play with Cleveland clubs. These include Vijay Singh and the Americans Keegan Bradley, David Toms, Woody Austin, Bob Estes, Boo Weekley and Brett Wetterich.