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The R&A, VisitScotland and Fife Council have commissioned the Sports Industry Research Center of Sheffield Hallam University to carry out a study on the economic impact of the 150th Open Championship on the Scottish economy.
Open Championship, situation
Well, the result is, as could be expected, important. The edition held last summer on the most iconic course in the world (in my opinion, NDR), which represents a milestone in the history of the oldest Major in the world, guaranteed income of £106 million to the Scottish economy, of which 61 they all went to Fife Region, tied to the streams of enthusiasts.
Another independent research, conducted by YouGov Sport, has estimated the economic impact on tourism marketing linked to the broadcasting of the tournament via digital platforms and traditional television at more than £ 200 million.
The 150th Open Championship drew a record crowd of 290,000 overall, which blew away the previous record of 239,000 set in 2000, also at St Andrews. Martin Slumbers, CEO of the R&A, said: “The 150th Open was a historic occasion for golf, generating substantial economic benefit for Scotland thanks to record attendances at St Andrews and tens of millions of fans who, in all parts of the world, following the broadcast of the Championship”.
Christina McKelvie, Minister of Culture, added: “Scotland is the Home of Golf, and this independent research has confirmed the magnitude of the benefit the 150th Open Championship has brought to our economy”.
The 151st Open Championship will be held from 16 to 23 July at Royal Liverpool Golf Club. The place is not bad…will he be able to beat the record of St.Andrews? The Open Championship, or simply The Open (often referred to as the British Open outside the United Kingdom), is one of the most important golf competitions in the world, as well as the oldest of the four existing Major tournaments: the first edition was disputed in 1860.
The only major to be played outside the United States, the Open Championship is held annually in July on English, Scottish or Northern Irish links courses and is administered by the R&A, which is based in St. Andrews.
