Mohammed bin Salman, the crown prince of Saudi Arabia, does not want to react to the everyday criticism that he receives. There are many out there who blame Prince bin Salman for sportswashing, but the prince has his own goal that he is trying to accomplish.
He is in charge of the Saudi Arabian Public Investment Fund (PIF), and it was PIF's management that made it possible for LIV Golf to be founded, a controversial golf tour that first appeared on the scene a year ago. Although golf fans are not happy with the appearance of such 'personas' in the golf world, the fact of the matter is that money nowadays seems to be the key to success in this sport.
During an interview with Fox News, Mohammed bin Sallman made it clear that his current focus is on increasing GDP, rather than other things. The prince is also the owner of the famous English club, Newcastle United. “If sportswashing is going to increase my GDP by 1%, then we'll continue doing sportswashing.
I don't care [about the term]. I have 1% growth in GDP from sport and I am aiming for another 1.5%. Call it what you want – we are going to get that 1.5%. ”- Mohammed bin Salman said, as quoted by foxnews.com!
LIV Golf and its appearance
The golf world experienced a complete transformation with the appearance of LIV Golf.
The Saudis decided to invest a huge amount of money with the aim of making new changes and making more money. This caused a conflict between the PGA Tour and LIV Golf, and big changes in the world of golf. Individuals who left the PGA Tour and joined LIV Golf are still 'hated' by many.
However, the recent PGA Tour-LIV Golf merger gives optimism that things will 'calm down' We hope that the future brings more positive stories. The Saudis are not kidding and are ready to invest huge money in several more sports. The sports scene, not only golf, is experiencing a real evolution.