LIV Golf's significant financial investment in attracting top talent is no secret. Among the highest-paid players like Dustin Johnson, some opt to spend their earnings on fishing boats and properties by the water. However, some players, such as Bryson DeChambeau, are leveraging their earnings to create business ventures such as golf venues.
DeChambeau's latest venture, “UnderPar Life,” is set to open as a two-story complex offering a 42-hitting bay, a 500-yard driving range, a Tour-level short game area, instructional academies, celebrity chef-led restaurants and three bars.
Bryson DeChambeau, UnderPar Life
According to DeChambeau, his decision to move from the PGA Tour and join LIV Golf was based on business reasons. With this opportunity, he aims to provide a more lavish lifestyle for himself and others, and his latest venture does precisely that.
DeChambeau says, “Expense is a barrier to most things in life.
It is an unusually high barrier to experience the joy of golf. Our initiatives are geared towards making golf more affordable, approachable, and enjoyable for everyone. Our approach, partnering with municipally owned golf courses, removes significant financial obstacles and allows us to grow the community of golfers”.
Since leaving the PGA Tour, Dechambeau has played less golf and focused on growing his personal brand using content creation on various social media platforms. His latest venture is an active contribution to promote golf and provide a unique source of entertainment for residents and visitors in Texas and its surrounding areas.
This initiative serves the dual purpose of providing a productive outlet for children and introducing them to the sport of golf.
As avid golfers can attest, once the passion for the game takes hold, it becomes difficult to resist its allure.
Furthermore, the promotional materials reveal an incredibly impressive facility that is sure to impress visitors and patrons alike.
Bryson James Aldrich DeChambeau is an American golfer. As an amateur he won the NCAA Division I Championship and the U.S. Championship. Amateur in 2015; with the victory of the U.S. Open in 2020 he became the third golfer in history to have obtained these three titles after Jack Nicklaus and Tiger Woods.