Only Tiger and McIlroy sell more than Rahm

There are only two more powerful images than Jon Rahm's on golf today

by Andrea Gussoni
Only Tiger and McIlroy sell more than Rahm
© Andrew Redington / Getty Images Sport

Jon Rahm is one of the most striking golfers of the modern era, with only Tiger Woods and Rory McIlroy commanding more respect and adulation. This is precisely why Rahm features prominently in the PGA's Player Impact Program (PIP).

The PIP is a program designed to compensate players who make the biggest waves in the realms of social media, branding, and communication channels. With a purse of $100 million, the program is an integral part of professional golf, and top golfers like Rahm receive large monetary rewards for their stellar performances.

Jon Rahm, news

Rahm's impact is sizeable, reflected in his impressive social media following of over 330,000 followers on Twitter and 720,000 on Instagram. Additionally, he has powerful endorsements, including Banco Santander, Mercedes, Maestro Dobel tequila, VistaJet, BlueYonder Logistics, Callaway, and even Travis Matthew.

Indeed, he is a true superstar of modern golf and is rightly acknowledged as such.

Other golfers, like Jordan Spieth, Scottie Scheffler, and Rickie Fowler, are also well-respected golfers who generate significant buzz around their individual brands.

They too receive compensation for their impact in golfing circles. Even newcomers like Hovland have broken into the top 10, having made sensational strides in the past year.

All things considered, the PIP is a vital part of recognizing and rewarding top golfers for their contributions to the sport and their personal brands.

Jon Rahm, with his impressive list of accolades and endorsements, is a shining example of how this program can benefit players from all walks of golfing life.

The executive vice president and head of the tour's gamers' office, Jason Gore, recently informed players of a positive development through a memorandum.

This commendable news was also shared on social media by golf player Nate Lashley. However, Lashley made a scathing critique of the PGA's policy which aimed to limit players being lured by the lucrative contracts and stock options offered by the LIV.

Lashley questioned the allocation of the whopping $100 million prize money among the 150-200 players in the PGA, arguing that it appeared "ridiculous" and that the PGA Tour needed a "new leader".

Nevertheless, Lashley's grievances aside, the PGA Tour has announced several initiatives to boost player satisfaction in its 2024 tournaments.

Such programs will now include providing courtesy gifts, improving post-round physical recovery services, enhancing coaching capabilities, providing more comfortable amenities for families and companions and offering upgraded parking facilities.

These improvements will undoubtedly please players like Lashley, who will now approach their forthcoming tournaments with a sense of optimism.

Jon Rahm