Tiger Woods leaves sponsor Nike after 27 years

Tiger Woods and Nike are parting ways after nearly three decades of collaboration. The Californian champion announced it with a post on X

by Andrea Gussoni
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Tiger Woods leaves sponsor Nike after 27 years
© Mike Ehrmann / Getty Images Sport

Tiger Woods and Nike are parting ways after nearly three decades of collaboration. The Californian champion announced it with a post on X.

Tiger Woods, statements

"Over 27 years ago I was lucky enough to start a collaboration with one of the most iconic brands in the world.

The days spent together since then are filled with so many extraordinary moments that, if I started to remember them one by one, I could be here at infinite. Phil Knight's passion and vision brought this partnership between Nike and Nike Golf to life.

For this reason, I want to thank him personally and also say thank you to all the Nike employees and the incredible athletes I have had the pleasure of working with in these years. People wonder if there will be another chapter.

Yes, there will definitely be another chapter", the words of Tiger Woods. After Jason Day, Nike loses the greatest phenomenon in world golf, Tiger Woods. The 15-time Major champion began his collaboration with Nike in 1996. Nike is an American multinational company that produces sports footwear, clothing and accessories.

Created in 1971, it is headquartered in Beaverton, in the Portland, Oregon metropolitan area. The company's name is inspired by the Greek goddess of victory Nike a winged goddess capable of moving at high speed, whose most famous representation, a sculpture exhibited in the Louvre Museum, is the Nike of Samothrace .

The brand has a simple and quickly recognizable logo: the so-called Swoosh, an upside-down, horizontal comma. It was created by Carolyn Davidson in 1971 as a stylized representation of the goddess' wing.[3] The company is the largest sports equipment supplier in the world.

In 2013 it became a member of the Dow Jones Industrial Average, replacing Alcoa. The company was born on January 25, 1964, when Bill Bowerman (coach) and Phil Knight (passionate distance runner) created the "Blue Ribbon Sports" (BRS) brand[5] to import Tiger sports shoes from Japan from Onitsuka, which later became Asics .

In a few months 1300 pairs of running shoes were sold, in 1965 sales reached 20,000. In 1966 BRS opened its first retail store in Santa Monica, California; the following year, thanks to increased sales, BRS opened on the East Coast, in Wellesley, Massachusetts.

Tiger Woods
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