Keith Pelley on negotiations with PIF: I am optimistic

“We hope to come to a conclusion and moving that forward is something that is going to be my primary focus."

by Sead Dedovic
Keith Pelley on negotiations with PIF: I am optimistic
© Yoshimasa Nakano / Getty Images Sport

Chief executive of the DP World, Keith Pelley is a man who from day one had the goal of helping not only the DP World Tour but also golf as a sport to progress and move in the right direction. Pelley was the key man in many deals. His experience on the golf scene, leadership skills, and dedication are the reason why many respect Pelley. 

At a time when there is tremendous fear in the golf world regarding the PGA Tour, DP World Tour, and PIF deal, Pelley believes it is necessary to remain calm and believes the deals will be finalized. 

Although the original date for the agreement was December 31, both sides decided to extend the deadline and continue negotiations. Some believe that there are a large number of obstacles at the moment, and for now, it is difficult to predict what is happening 'behind the screen'. 

One thing is certain: All the parties aim to reach the final deal primarily for the progress of golf, and then also for the progress of the Tour and the excitement of the fans. Pelley will be part of the DP World Tour until April this year, after which he will become the fifth President & CEO in the 25-year history of Maple Leaf Sports & Entertainment Ltd.

“We hope to come to a conclusion and moving that forward is something that is going to be my primary focus over the next three months,” said Pelley, as reported by

Pelley wants to use the next three months to help the DP World Tour achieve its goal. He will do his best to help reach an agreement.

“I’m definitely staying until April, and I’ve told the PGA Tour and I’ve told representatives from PIF that that is my priority. I still believe it. That is the reason we entered into the framework agreement, and we need to move it forward."

Pelley© Getty Images Sport - Warren Little / Staff

Keith Pelley expressed his positive outlook on recent developments in the world of golf, specifically concerning the PGA Tour, PIF, and DP World Tour. He noted that things are expected to get more exciting after the Ryder Cup.

Pelley stressed that he is committed to staying actively involved in the golfing community for the next few months and will not be taking a three-month break. The primary reason for this decision is his dedication to concluding current discussions and negotiations. Pelley mentioned having talks with the chairman and the nomination committee, and they mutually agreed for him to continue working towards a resolution.

The main objective, according to Pelley, is to unify the game of golf. He believes that everyone involved shares the desire for unity within the golfing community. If successful, achieving this unity would be personally fulfilling for him. 

All parties must understand that it is necessary to make a compromise and sometimes even crucially to put their wishes aside and take into account the wishes of the other party. Many believe that this is the thing that is holding up the current negotiations, and yet these are just rumors. It is still not certain why the negotiations are taking so long.

Keith Pelley on his decision to switch a job

Keith Pelley explained his decision to switch a job, emphasizing the challenges of timing and the emotional nature of such choices. He stressed that the decision was not made by himself alone but involved discussions with his family.

Pelley highlighted the importance of the opportunity to return home and lead the teams from his childhood, including the Toronto Maple Leafs, Toronto Raptors, Toronto Argonauts, and Toronto FC, all part of MLSE. He sees this as an honor and privilege, expressing both excitement and a sense of torn emotions due to his positive experiences in England and his affection for the DP World Tour. It is obvious that Pelley has other goals, and that he has been dreaming about this for a long time. It is necessary to respect his decisions at this point, given that Pelley has done his job honorably so far and has been striving for the DP World Tour to progress and achieve success.

Before joining the DP World Tour, Pelley had a conversation with Edward Rogers, the owner of Toronto-based Rogers Media (where Pelley was CEO), about the only job that would bring him back home – the CEO of MLSE. Pelley clarified that this specific role was the only one that could cause him to leave the DP World Tour, unless there was an NFL team in Toronto, which is not the case.

No one doubts that Pelley will do great in his new role, and that he will be just as successful as he has been so far. It is time for him to turn a new page in his life and dedicate himself to some other things.