PGA Tour Players Set to Earn $1.5 Billion in Historic Equity Shares

Nearly 200 PGA Tour members are set to collectively earn approximately $1.5 billion in equity shares based on achievements and rankings

by Sead Dedovic
PGA Tour Players Set to Earn $1.5 Billion in Historic Equity Shares
© Alex Slitz / Getty Images Sport

The PGA Tour recently secured a major investment deal of about $3 billion with Strategic Sports Group, led by Fenway Sports Group and including figures like Steve Cohen and Arthur Blank. The funds will be used to boost PGA Tour Enterprises, raising its value to around $12 billion. 

This is certainly great information for the PGA Tour, which is in a difficult period after LIV Golf appeared. The departure of top players from the PGA Tour to LIV Golf set off a red alarm for PGA Tour leaders. The leaders of the PGA Tour knew that it was necessary to achieve certain collaborations and do everything in order for the PGA Tour to maintain its status and prestige.

Nearly 200 PGA Tour members are set to collectively earn approximately $1.5 billion in equity shares based on achievements and rankings. CEO Jay Monahan highlighted the significance of making players owners, aiming to enhance the sport's appeal. The deal allows for potential future investment from the Saudi Arabian Public Investment Fund. 

Negotiations between the PGA Tour and PIF are still ongoing, although the deadline was December 31. However, the negotiations continued, although it is still not clear whether they will actually reach a final agreement. It is not known what is the main reason why PIF and PGA Tour representatives cannot reach an agreement, but it is clear that many things are holding up the negotiations.

Ongoing negotiations with the PIF and progress in the Strategic Alliance with the DP World Tour were also confirmed. A realignment of tours is expected by 2026, pending Department of Justice approval. 

The statement recognized progress in negotiations with the PIF, and SSG's consent to PIF's future investment, subject to regulatory review. The PGA Tour's Policy Board, engaged in talks with the Fenway-led consortium, faced competition from the Saudi PIF, leading to player signings and acquisitions.

 A recent call with PGA Tour members outlined the SSG deal, with players expressing genuine excitement, while PIF negotiations continue.

Jay Monahan reacts to the investment deal with Strategic Sports Group

Jay Monahan, often criticized, expressed his happiness for the agreement reached, and believes that this could be the momentum that will change many things on the PGA Tour. After a lot of criticism received by the confirmed PIF-PGA Tour negotiations, Monahan is trying to change things and save the stars of this Tour. Jay tends to give the players what they want, and involve them in the key decisions of this Tour.

Jay Monahan
Jay Monahan© Getty Images Sport - Michael M. Santiago / Staff

"Today marks an important moment for the PGA Tour and fans of golf across the world. By making PGA Tour members owners of their league, we strengthen the collective investment of our players in the success of the PGA Tour."

Monahan, in addition to everything, emphasizes that the fans have the right to be happy, considering that such a deal could increase the excitement factor and offer them what they have been dreaming about. 

The most important thing for the leaders of the PGA Tour is to feel the desire of how much they want to change things and help the PGA Tour move in the right direction. 

Having a rival like LIV Golf is certainly challenging, given the financial power of LIV Golf. However, such deals also show that the PGA Tour has its partners who are ready to help them develop.

"Fans win when we all work to deliver the best in sports entertainment and return the focus to the incredible – and unmatched – competitive atmosphere created by our players, tournaments and partners. "-Monahan said, as reported by

A partner like SSG is a guarantee that the PGA Tour can do great things. Although several key players have left the PGA Tour, these changes seem to give hope that the PGA Tour is looking forward to better days.

"And partnering with SSG – a group with extensive experience and investment across sports, media and entertainment – will enhance our organization’s ability to make the sport more rewarding for players, tournaments, fans and partners.”

The DP World Tour CEO, Keith Pelley got a lot of questions after this deal, and many are wondering what role the DP World Tour plays in everything. DP World Tour players are confused and don't know what this should mean for them. In his address, Pelley put an accent at the deal between DP World Tour, PGA Tour and PIF. That is the priority for him right now.

Pelley© Getty Images Sport - Warren Little / Staff

“Negotiations involving ourselves, the PGA Tour and the PIF are still on-going, and I believe this announcement gives continued momentum to those discussions as well as being an important step to possible overall alignments between all four entities, SSG included.”- Keith Pelley said.

Pga Tour