Liv Golf and the first collectible card licensee

The LIV Golf has announced a multi-year agreement with Panini.

by Andrea Gussoni
Liv Golf and the first collectible card licensee
© Andy Lyons / Getty Images Sport

The LIV Golf has announced a multi-year agreement with Panini spa, a renowned publishing house founded (in 1961) and grown in Modena around the publication of football player sticker albums and the Football Almanac. The golf separatist league now has its first collectible card licensee.

This marks Panini's first foray onto the green. Their golf collectible cards, digital, featuring the "Prizm" and "Impeccable" brands, are set to retail in the third quarter of 2024.

Liv Golf, Panini

"LIV Golf is thrilled to collaborate with Panini, a global brand committed to connecting with fans worldwide through a love for sports," said LIV Golf CEO Greg Norman.

"As a passionate collector, having the opportunity to collaborate with a company of this caliber is truly exciting," expressed Ian Poulter, among the first players to join LIV Golf in 2022. Panini will launch an instant LIV Golf Panini card program that will be released in real-time after tournaments in the Arabian Super League, showcasing victories and memorable shots.

LIV Golf team card sets can be ordered on A leading international brand in the world of stickers and collectible cards, Panini boasts branches throughout Europe, Latin America, and the United States. LIV Golf (/lɪv/ LIV) is a professional men's golf tour.

The name "LIV" signifies the Roman numerals for 54, representing the score if every hole on a par-72 course were birdied and the total number of holes played at LIV events. The inaugural LIV Golf Invitational Series commenced on June 9, 2022, at the Centurion Club near St Albans in Hertfordshire, UK.

The Invitational Series transitioned into the LIV Golf League in 2023. Financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia, LIV Golf has attracted scrutiny from some journalists and commentators.

They suggest that the tour is part of the Saudi monarchy's efforts to enhance its public image through sports, amid criticism for corruption and human rights abuses. The conception of a new golf tour to rival the PGA Tour emerged in 2019 with the announcement of a league known as the Premier Golf League.

In response, PGA Tour Commissioner Jay Monahan hinted that golfers participating in the new league could be barred from PGA Tour events. Subsequently, in 2020, the PGA European Tour and the PGA Tour forged a "strategic alliance" to collaborate on commercial opportunities, scheduling, and prize funds for their respective memberships.

Initially, the Premier Golf League engaged in discussions with Saudi investors regarding a financial partnership. However, Golf Saudi, a division of the Public Investment Fund, opted to fund a new entity in 2020 with its own plan to establish a global professional league, often referred to as the "Super Golf League." This entity officially launched in October 2021 as LIV Golf Investments, with former professional golfer Greg Norman appointed as CEO.

Liv Golf