Keith Pelley: A Collective Golf Product is the Future, Unifying LIV Golf and PGA Tour

"Whether it be in six months, a year, two years or 10 years, I think people are coming to the realisation that a collective product is in the best interest."

by Sead Dedovic
Keith Pelley: A Collective Golf Product is the Future, Unifying LIV Golf and PGA Tour
© Yoshimasa Nakano/Getty Images Sport

What most fans, golfers, and golf organization leaders want is the unification of LIV Golf and the PGA Tour. There is decreasing optimism for such an outcome, especially after SSG's investment in the PGA Tour, but time will best show what will happen. The PGA Tour and LIV Golf have been in a 'war' for two years now. Such a conflict has brought no benefits to anyone. Division in the world of golf has resulted in not being able to see the best golfers in one place. 

Fans are frustrated by this and believe that a certain solution must be found in the future. A collective product is what needs to be aimed for, at least according to Keith Pelley, the DP World Tour chief executive. 

In an interview with the Sunday Times, Pelley emphasized that the best thing for golf is the unification between LIV Golf and the PGA Tour. It's also great that Pelley is optimistic, expecting it to happen sooner or later.

"Whether it be in six months, a year, two years or 10 years, I think people are coming to the realisation that a collective product is in the best interest of global golf," Pelley told the Sunday Times, as quoted by RTE.

Pelley is someone who has always strived for golf to progress and advance, but in such an environment, it seems that golf is regressing. The fact is that the arrival of LIV Golf has drawn attention to golf as a sport, but for older golf fans, this has brought only frustration and anger because we no longer have the opportunity to see the best in one place. Pelley still expects changes.

"It is the only way growth and prize funds continue at this level. It is inevitable."- he said.

Rory McIlroy is one of the individuals who believes that the Global Tour is the best option for everyone.

Rory McIlroy
Rory McIlroy© Warren Little / Getty Images Sport

McIlroy has often spoken about this in his interviews. He is one of those who doesn't understand why there is division in the world of golf. Although he criticized LIV Golf in his statements, Rory now has a different opinion about the product funded by Saudi Arabia. Pelley supports McIlroy and his views. He emphasized that he shares the opinion with the Northern Irishman. Keith is happy that McIlroy has the courage to publicly express his opinion without any fear.

"I’m very much aligned with Rory," said Pelley.

"Rory is the player I have leant on the most, going back to the beginning. You need people who aren’t afraid to say what they really think."

Keith Pelley wants to see the globalization of golf in the future

In January of this year, the DP World Tour chief emphasized that the PGA Tour must understand that golf's key at this moment is globalization. Pelley seems to have a positive opinion about PIF and believes they can influence golf's progress. At that time, Pelley also highlighted that, for him, it's crucial to see two product unifications working together for the advancement of golf. The current atmosphere and situation are not benefiting anyone. What could frustrate Pelley and golf fans is the fact that negotiations between the PGA Tour and PIF have been prolonged, raising the question of whether they will even find common ground to resolve this problem.

“The growth of the game is global. I think that’s where the focus needs to be. I think with the emergence of FSG, which owns Liverpool [FC], they understand the importance of global. PIF certainly understands the importance of being global. This is a global game. Every business now that is growing wants to be global. What I would like to see is the game becoming unified with a global strategy.

I think the PGA Tour is coming to the realisation is global is the key for the growth. They have heard me say it once or twice.”- Pelley said.

Pelley is talking about bringing together and working as a team in golf. He believes that some discussions about golf haven't been helpful, but the sport is growing fast after dealing with challenges like COVID-19. Pelley thinks that both professional and amateur golf need to work together to make the most of this growth. 

He sees many good things happening in the sport, and he wants everyone involved to cooperate and benefit from these positive changes. 

Things should not only be viewed in a negative light; that's true. However, the current conflict and chaos in the world of golf are causing disappointment for everyone. Someone needs to take the main word and finally resolve all the chaos that has been going on for two years.

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