Jay Monahan Updates Fans on PIF Negotiations and PGA Tour Progress

Monahan stressed how fans want to see more exciting things in golf

by Sead Dedovic
Jay Monahan Updates Fans on PIF Negotiations and PGA Tour Progress
© Cliff Hawkins/Getty Images Sport

Jay Monahan's press conference before the start of the Players Championship caused a large number of reactions. Many were impatiently waiting to hear what the PGA Tour commissioner had to say about the PGA Tour, their plans, and LIV Golf. The PGA Tour's negotiations with the PIF have dragged on, and it is still unknown how long it will last.

The fact that SSG has invested huge amounts of money in the PGA Tour is cause for optimism. Fans are excited and hoping for the best. Having an investor like that is a big deal for anyone, including the PGA Tour. Monahan revealed that the Policy Board had a meeting a few weeks ago. The goal of everything was to figure out how to improve the product and do great things.

"Three weeks ago we had our first Policy Board meeting since SSG became an investor. The substance of that meeting focused primarily on how we can place our current and future fans at the center of our decision making.”- he said, as quoted by Irish golfer!

Jay Monahan on LIV Golf and PIF negotiations

Jay Monahan received the most anticipated question about the negotiations between PIF and the PGA Tour. Monahan emphasized that his main focus is on the PGA Tour and its progress. However, aware that many are interested in the status of the negotiations, Monahan confirmed that he cannot speak publicly about it. He admitted to recently meeting with the governor of the PIF, Yasir Al-Rumayyan, and that they have expedited the negotiations. As speculated, Monahan confirmed: There are certain obstacles in the entire process, but he is optimistic that they will overcome them. Although it takes time to reach a final agreement, he believes the PGA Tour will do well and succeed in its intentions.

Yasir Al-Rumayyan
Yasir Al-Rumayyan© Getty Images Sport - Alex Livesey / Stringer

Monahan stressed they talked to a lot of golf fans to understand what they want. The fans said they really love golf and support the PGA Tour, but they're tired of hearing about conflicts and money issues. 

The conflict that has been going on for two years is not what PGA Tour fans were hoping for. Taking into account the departure of several stars, it is hard to say that the fans are happy, but they are hoping for better days.

They want to see the best golfers compete in important tournaments at places they know and like. Also, they want golf to be more fun and easier to watch.

Jay Monahan on fans and the future of the PGA Tour

Monahan talked about how fans want to see more exciting things in golf. They want to watch more shots from different players and use cool technology like microphones on the players during broadcasts. On the internet, they want to use fast and easy technology to find information about their favorite players, play games, and watch fun videos.

Fans would like several things to be different. It seems that the emphasis is mostly on improving technology and providing the best experience for fans of this Tour. In modern times, it is necessary to make changes and adapt to current events. PGA Tour leaders intend to work on technology and want to put more focus on the PGA Tour through social media and TV.

Jay Monahan
Jay Monahan© Mike Ehrmann / Getty Images Sport

Aware that fans have specific demands, Monahan is ready to prioritize their requests and do everything to fulfill their desires. Many things need to be worked on, and Monahan knows that.

“At our tournament sites it’s the evolution of the fan journey, from ticketing to parking to hospitality to entertainment to 5G. With expertise from SSG and in partnership with our Policy Board, player directors and a membership, more aligned with our growth than ever before, we are actively assessing a number of investment options that focus on those fan priorities.”

PGA Tour is also building a special studio to create amazing videos and bring live golf to fans in a more fun way. This will make fans feel closer to the players and the sport. The studio will be ready next year. They're listening to what fans want and working hard to make golf more interesting for everyone.

Monahan also talked about whether LIV Golfers who intend to return to the PGA Tour should feel the consequences and be punished. Jay believes that at the moment when they are in negotiations with PIF, the most important thing is to keep an open mind. Monahan is aware that regardless of the outcome, many will not be satisfied, but he is aware that this is a natural part of every sport. He only wants the best for the PGA Tour

Jay Monahan Pga Tour