The 151st Open generated 187 million dollars

The 151st British Open at Royal Liverpool (Hoylake, England) generated over £187 million in economic benefits for Wirral and the Liverpool region, according to an independent study commissioned by the R&A.

by Andrea Gussoni
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The 151st Open generated 187 million dollars
© Getty Images Sport - Octavio Passos / Stringer

The 151st Open at Royal Liverpool (Hoylake, England) generated over £187 million in economic benefits for Wirral and the Liverpool region, according to an independent study commissioned by the R&A.

The 151st Open, results

Conducted by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University, The 151st Open resulted in a total economic impact of £43.19 million for Wirral and the wider Liverpool metropolitan area, representing new money injected into the economy.

The economic impact in Wirral alone amounted to £23.64 million. The independent research led by YouGov Sport also shows that Liverpool benefited from £144 million in destination marketing as a result of broadcasting the 151st British Open worldwide via linear television and digital platforms during the tournament week.

The total economic benefit achieved in 2023 represents a significant increase compared to the last time the region hosted the Open. The benefit for Wirral increased by 35% compared to 2014, the last time Royal Liverpool hosted The Open, while the impact on the broader Liverpool city region increased by 23% compared to 2017 when Royal Birkdale hosted the British Open.

Martin Slumbers, CEO of The R&A, said in a statement: "The Open continues to thrive and has an exceptional track record of injecting significant additional spending into local communities and businesses, as well as showcasing the region where it is held to a global audience.

We want to thank Royal Liverpool and all our sponsors and partners for their support and commitment to helping us organize one of the world's most important sporting events." The 151st Open attracted 261,180 fans to Hoylake, surpassing the previous attendance of 202,917 at Royal Liverpool in 2014.

This made it the second-highest attended Open in history, behind only the 150th at Saint Andrews (Scotland) in 2022. Of all the spectators who attended The 151st Open, approximately one in four traveled from outside of England.

This was the first visit to the Open for 37% of spectators, and around 76% of all attendees expressed their intention to attend at least one of the next three editions of the Open to be held at Royal Troon (2024), Royal Portrush (2025), and Royal Birkdale (2026).

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