Ryder Cup 2023, the best ever played in UE

This is according to research commissioned by Ryder Cup Europe and carried out by Sheffield Hallam University's Sport Industry Research Center (SIRC)

by Andrea Gussoni
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Ryder Cup 2023, the best ever played in UE
© Getty Images Sport - Stuart Franklin / Staff

Nothing like Rome ever in Europe. The 2023 Ryder Cup was the one that generated the largest additional economic impact of all those played on the Old Continent in almost a hundred years of history. According to the data, the additional economic impact was equal to 262 million euros.

This is according to research commissioned by Ryder Cup Europe and carried out by Sheffield Hallam University's Sport Industry Research Center (SIRC). Compared to Paris 2018, the 2023 Ryder Cup in Rome recorded an 11% increase in economic activity, with a total of 318,000 commercial overnight stays, worth 34 million euros for the local hospitality sector.

On the other hand, 72 million were spent by spectators on other consumption. With 19% of visitors deciding to anticipate their arrival or extend their visit after the event. Two thirds of the international enthusiasts who took part in the event instead expressed the desire to return to Italy in the next 12 months, in the wake of the experience lived inside and outside the Marco Simone.

“Numbers that everyone should be proud of and which demonstrate how the Ryder Cup represents a successful sporting event for the host country” said Guy Kinnings when presenting the study.

Ryder Cup, statements

At the presentation of the research there were the leaders of European and Italian golf but above all many ministers.

For Francesco Lollobrigida, minister of agriculture and food sovereignty, "the 2023 Ryder Cup was an extraordinary event in sporting terms, but it also served as an integrated promotion that makes Italy stronger. We are not a nation of quantity but we produce quality.

This has a cost and therefore there is also a need for people who have more spending capacity." The owner of Turimo, Daniela Santanché highlights two facts. “Let's start with the 72 million euros spent by spectators on other consumption which shows how everyone has benefited from it.

The other number that interests me is that two thirds of those who were here for the Ryder Cup then want to return to Italy. Now the goal is also to increase the number of golf courses in Italy." The president of Federgolf was beaming.

“People were lining up at three in the morning for a race that started at eight. And there wasn't a mess. But golf is this: it determines union" says Franco Chimenti who then thanks "Giovanni Malagò, who was not rewarded with the Rome Olympics, a wrong that will never be erased.

With the Ryder Cup we have fixed up an area of ​​Rome, think what could have been done with the Games. Then I thank this government and Mayor Gualtieri, an enlightened mayor."

Ryder Cup
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