Cheers to tea (put away your beer)!

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Cheers to tea (put away your beer)!

According to the newest trend research by social media platform Pinterest, tea is the newest craze when it comes to sundowners. They have based this on their 444 million users worldwide, many of whom chose to enjoy tea after work with a friend, rather than an alcoholic beverage.

Tea is one of the oldest beverages in the world It’s almost unfair how much tea dominates the market in terms of popularity, revenue, growth, and emerging new speciality categories. But given it’s been around since 2700BC, it’s not surprising how much tea’s popularity has spread around the globe, and how much it has become part of people’s daily lives and spending.

Online searches with regards to tea, tea biscuits and tea parties have increased since the start of the pandemic. It is being predicted that warm tea sales will increase by at least 7,5% per year. In 2020 33,1 million kilograms of tea was sold.

There are over 1000 varieties of tea, most commonly classified as white, green, oolong, and black. Black tea is the biggest seller – 47,8% of the market. Rooibos tea is second at 30,8%, followed by speciality teas (21,4%).

Trends with tea Trends when it comes to tea time, include adding herbs, for example, camomile, ginger and ginseng to tea to increase the health benefits of the drink. A lot of people like to design their own signature tea by adding unique tastes.

Cold tea is also increasing in popularity as it is seen as a healthier alternative to soda. A lot of restaurants have tea tastings these days or at the very least an extensive tea menu. Tea is the most widely consumed beverage in the world next to water and can be found in almost 80% of all U.S.

households. It is the only beverage commonly served warm or iced, anytime, anywhere, for any occasion. On any given day, over 159 million Americans are drinking tea.