The ATP Finals 2024 already set a new money record!

The year-end Master in Turin is still a year away, but there is already incredible news regarding the economic side of the tournament

by Lorenzo Ciotti
The ATP Finals 2024 already set a new money record!
© Valerio Pennicino / Stringer Getty Images Sport

Just one day after the start of the free sale of tickets for the 2024 edition of the ATP Finals in Turin, almost $2 million in tickets were sold. A truly exceptional number, if you consider that the year-end Turin Masters is breaking new records in terms of crowd presence and ticket sales with each edition.

Therefore generating sensational revenues. To be precise, the tournament has already grossed more than $1.8 million. For the Italian crowd, certainly the series victories of Jannik Sinner, then defeated in the final by Novak Djokovic, in the edition played a month ago in Turin and, in general, the success of Italy, always led by Sinner, in the Davis Cup in Malaga, have further increased interest in tennis in Italy.

What numbers for the ATP Finals in Turin!

Almost $2 million in tickets sold in just a few hours: if we were to continue at this rate it could take just a few weeks to see Turin's PalaAlpitour filled up for an event that hosts the best eight tennis players on the planet every year.

The goal for 2024 is to improve on this year's great success, when over 174,000 total spectators were registered and 15 sessions sold out. We remind you that the ATP Finals will take place in Turin as per the current contract until at least 2025 but, naturally, our country will try to try to maintain the organization of this tournament in subsequent years as well.

Recently the CEO of the ATP Andrea Gaudenzi also said he was extremely satisfied with how the Finals are organized in Turin and did not exclude the possibility that they will be assigned to the Piedmontese capital even after the expiry of the agreement until 2025.

We recall Novak Djokovic won the 2023 edition of the ATP Finals, by beating Jannik Sinner in straight sets. Thanks to these victory, Nole became the most successfull player in the history of the year-end Master (7 titles), overcoming his rival Roger Federer.

Atp Finals