Tennis - Amazon will be the offical broadcasting partner for the Next Gen ATP Finals, which is being held for the first time this year in Milan. According to Digital TV Europe, Amazon will have global over-the-top rights to broadcast the Next Gen ATP Finals through Amazon Prime Video – except in China while in the US, it will have exclusive rights to distribute the Next Gen ATP Finals outside of Tennis TV.
The company will also have the streaming rights to three documentaries which will track the journeys of three players to qualify for the tournament. The Next Gen ATP Finals is being introduced for the first time on the tour this year and brings together the top eight singles players on the ATP Tour who are 21 years or younger..
The tournament takes place in Milan from November 7 to November 11. ATP Executive Chairman and President Chris Kermode commented, “Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that.
Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport and entertainment.” Amazon is in the process of trying to get into sports broadcasting in a major way.
They have also secured rights to stream Thursday night American football and the UK rights to stream the men's ATP events. Also Read - Monica Puig Sets up Website to Donate Funds to Puerto Rico