All England Lawn Tennis Club announces OPPO as the first Asian partner

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All England Lawn Tennis Club announces OPPO as the first Asian partner

The 133rd edition of Wimbledon will take place between July 1-14 and the All England Lawn Tennis Club (AELTC) has announced the Chinese manufacturer OPPO as the first Official Smartphone Partner and Wimbledon's first-ever Asian partner!

Already working with FC Barcelona and International Cricket Council, OPPO will make the first steps in the world of tennis after a five-year agreement, using it to extend the presence in the UK and Europe while Wimbledon aims to get reliable connections with the primary OPPO market, China.

OPPO will also promote the new AELTC’s grass court strategy that targets to bring more juniors onto grass courts over the next couple of years, in the quest for the potential Wimbledon champion. Brian Shen, Vice President, OPPO, commented: “We are thrilled to announce we are the first Asian partner of The Championships, Wimbledon.

The Championships have a strong synergy with our brand values of prioritizing innovation and design in our products. We are excited to see our unparalleled camera technology capture the beauty of The Championships this year.

We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally”. Mick Desmond, Commercial & Media Director, AELTC, commented: “We are delighted to welcome OPPO to the family of Official Suppliers to The Championships, and we very much look forward to seeing the OPPO smartphones bring Wimbledon’s iconic beauty to life for our audiences around the world.

OPPO will play a vital role in helping to grow the reach of the Wimbledon brand in Asia, particularly in China, and we are proud to be able to play a similar role in supporting OPPO’s ambitions across the UK and Europe”.