Tennis - Serena Williams may not have played in 2017 since winning the Australian Open in January. But that did not stop her from being named the Most Marketable Athlete of 2017, according to Nielsen. And to keep it in the family, sister Venus came in at no.
2 on the list. According to Media Post, the ranking is based on Nielsen’s N-score talent tracker which assesses the endorsement and casting potential of actors, athletes, musicians and other celebrities in the U.S. Nielsen’s N-score accounts for awareness and likeability, and 10 other attributes such as: “influential,” “role model” and “trendsetter.” N-Score values range from 1 to 100.
Serena, who gave birth to her first child in September and is expected to make a comeback to professional tennis at the Australian Open, had an N-Score of 83, higher than all other athletes even though she did not play since January.
Venus, who reached the finals at the Australian Open and Wimbledon and ended the year back in the Top 5, was No. 2 on the list with an N-Score of 79, up three points for the year. Others in the Top 10 include LeBron James, Eli Manning, Tom Brady, Stephen Curry; Aaron Rodgers, Danica Patrick, Dale Earnhardt, Jr.
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