The 2020 Australian Open has delivered record economic benefits to the state of Victoria and attracted the biggest global broadcast audience in the event's history, as per a press release from the Australian Open event.
Australian Open delivers record economic benefits and viewership
According to the Neilson Sports report, the event injected $387.7 million into the economy of Victoria - which was 12% higher than 2019. The tournament also broke global viewership records with more than 99,556 broadcast coverage hours produced for Australian Open 2020, up 12 percent on 2019, or the equivalent of 11.4 years of coverage.
There were 813.8 million broadcast hours viewed around the globe in 2020, equivalent to 928.9 centuries. Australian Open Tournament Director and Tennis Australia CEO Craig Tiley commented, "We are proud of the significant contribution the Australian Open makes to our economy and the promotion opportunities it provides to Melbourne and Victoria.
These are big numbers that boost so many industries, particularly the hospitality, events and tourism sector, all of which have been particularly hard-hit, firstly by the devastating bushfires in December and January, and this year during the pandemic.
Our team is working hard on staging [a 2021] event with the most rigorous biosecurity measures in place to ensure the safety and wellbeing of everyone. It’s also shows us how critical it will be to stage a successful – and safe – Australian Open in January, and our team is working hard on staging an event with the most rigorous biosecurity measures in place to ensure the safety and wellbeing of everyone.
Today we’ve also announced some remarkable broadcast exposure figures that are yet another indication of the enormous scale and reach of the Australian Open. As an example, if we added up the broadcast hours viewed globally it would amount to close to 1000 years of coverage, demonstrating yet again the uplift to the business since bringing the host broadcast production in-house more than five years ago”.
Some of the other highlights of the report include -
- The tournament generated 1775 jobs for the state of Victoria
- Of the record-breaking 812,174 attendees in 2020, 54% were from outside Melbourne with 13% coming from overseas
- The fourth round match between Nick Kyrgios and Rafael Nadal still remains the country’s most watched program of the year so far, while the men’s final between Novak Djokovic and Dominic Thiem is the fourth most watched program.