The International Tennis Federation and Kosmos Tennis have announced the renewed sponsorship deal with the Swiss watchmaker Rolex for Davis Cup Qualifiers and Davis Cup finals. Back in July 2015, they extended the contract until the end of 2018 and Rolex will stay involved in the top-tier tennis for more than 40 years now, becoming the Official Timekeeper of The Championships at Wimbledon in 1978!
Already cooperating with the Australian Open, Wimbledon and the US Open (from 2018), Rolex has become the official watch partner at Roland Garros as well, replacing Longines to complete a "Grand Slam," together with many other world's most exceptional tennis events.
Rolex has been the proud official timekeeper at Shanghai Masters, Laver Cup, Monte Carlo Masters, ATP Finals, Indian Wells and has contracts with players like Roger Federer, Milos Raonic and Kyle Edmund. The 20-time Grand Slam champion Federer has been with Rolex for years, forging a perfect deal and standing as one of the most distinguished ambassadors of this luxury brand that intends to stay in the world of tennis for many more years after this new deal with Davis Cup.
“Rolex plays a fundamental role in tennis, both as a sponsor and as official timekeeper, marking performance and progress from season to season across the sport and accompanying players in their pursuit of excellence.
We are proud to be associated with Rolex and are grateful for their continued commitment to our sport,” said David Haggerty, ITF President. “This is an exciting time for all of us and we look forward to working closely with Rolex to grow our partnership across all markets and reaching new audiences in order to have a bigger impact with the competition,” said Javier Alonso, CEO, Kosmos Tennis.