The first edition of the Davis Cup Finals will take place in Madrid between November 18-24, with 18 teams fighting for the title under the brand-new format and rules. Six groups with three teams will play the round-robin system to determine the quarter-finalists and we will find out the new champion on Sunday 24, with two best teams playing three best-of-three sets ties to determine the winner.
After extending the contract with Rolex last week, ITF and Kosmos Group have announced Lexus as the official car of the Davis Cup Finals. A luxury brand that works under Toyota Motor Sales, Lexus is the Japanese largest-selling premium cars company, making the appearance on the market 30 years ago and it became home bran in 2005, focusing on the USA but extending the market to Europe, Latin America and Southeastern Asia in the last two decades.
David Haggerty, Javier Alonso and Leo Carluccio, General Director of Lexus Spain were thrilled about the new deal and they are hoping it will be a successful one for both Davis Cup and Lexus. David Haggerty, ITF President said: “The ITF is delighted to welcome Lexus as an official sponsor of the Davis Cup Finals and we look forward to working with them to further raise the international profile of this exciting new event”.
Javier Alonso, CEO of Kosmos Tennis: "Lexus is a leader within its sector and a brand of renowned prestige around the world. Its commitment to the Davis Cup will contribute to the promotion of the tournament at the international level, especially in the markets where Lexus has more presence, such as the United States".
Leo Carluccio, General Director of Lexus Spain: “The agreement with the Davis Cup is part of the Lexus strategy of going from being an automobile brand to becoming a lifestyle brand. Lexus and the Davis Cup share the same values, such as the search for excellence, the culture of hard work and working as a team.
In addition, the innovation that the new format of the competition represents closely parallels one of the pillars of Lexus, given that it is a brand in constant search of innovation”.