After 17 years, BNP Paribas will not be the official sponsor of Davis Cup anymore, with the Davis Cup by BNP Paribas becoming Davis Cup, The World Cup of Tennis! ITF and BNP Paribas have decided to end the long-term partnership and switch focus to other competitions like Fed Cup by BNP Paribas, Junior Fed Cup by BNP Paribas and Junior Davis Cup by BNP Paribas, also the wheelchair event BNP Paribas World Team Cup.
What started in 2001, the partnership sent Davis Cup, Fed Cup and junior Davis and Fed Cup competitions to another level and it will still be the case in women's and junior tennis, launching three young tennis talents programs, led by Jo-Wilfried Tsonga, John and Patrick McEnroe and Yannick Noah.
“We decided with the ITF to conclude the 'Davis Cup by BNP Paribas' partnership as the competition’s format evolves. During 17 years, we have been happy to be alongside fans, players and local audiences, all around the world, and to have fueled their passion during unforgettable matches”.
Bertrand Cizeau, Head of Communications and Deputy Head of Company Engagement at BNP Paribas declared. “We wish the best for the next phase of this competition and are keen to continue to develop our action, together with the ITF, for women and junior tennis players.
BNP Paribas’ engagement in tennis is a long-lasting story of more than 45 years, and we are fully committed to continue to support and leverage tennis in all its forms and around the world, with more than 1,000 tournaments – professional and amateur – 2,000 clubs and 20 international federations”.
“BNP Paribas has made a vast contribution to the success of Davis Cup as title sponsor over the past 17 years. We are proud of the great work we have achieved together for Davis Cup, and we look forward to continuing our relationship across some properties from the grassroots to the top of the game.
As for BNP Paribas, encouraging junior and female tennis are key in our mission to promote equal opportunities on and off the court – for instance with the Gender Equality Committee that we created in 2017,” ITF President David Hagerty said.