The five best matches of last week!


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The five best matches of last week!

Sugarpova brand, owned by Maria Sharapova, is getting bigger and bigger after the chocolate line was launched last year. The chocolate tablets will be sold in more than 50,000 locations by the end of 2018, which will bring Sugarpova brand to be as worth as $20 million in the next few years.

The "key" of all this process is also Max Eisenbud, Sharapova´s long-time agent at IMG, who admitted how launching chocolate line was a ´game changer´ for them because it is obviously being successful and the price is accessible to everyone: the premium chocolate line has four different flavours and the price is between $4 and $5 per unit.

But that´s not the only "weapon" of Sugarpova, that was created in 2012 by Sharapova through a €500,000 investment. Up until 2016, it "only" sold chewing gums. Obviously her popularity helped a lot to make Sugarpova known to the world straight away, especially because the Russian player had 23 million followers on Facebook, Twitter and Instagram combined.

´Social media is Maria’s secret weapon and she has integrated the candy in her social media,´ said Pat Kenny, managing director of Traub Consumer, that has been handling Sugarpova since 2014.

´One of the things that buyers or chains like 7-Eleven really like is that her fans will go to a store to get the candy when you geotarget the actual distribution. So that’s been a great element of supportStory by FORBES ALSO READ: David Haggerty: ´Many younger players learned from Sharapova´s case´ 4) Anastasia Pavlyuchenkova vs.

Angelique Kerber - Monterrey. The Russian tennis player gave another one sorrow of 2017 to the world no. 1 Kerber. Anastasia defeated her opponent in three sets, with the final score of 6-4, 2-6, 6-1, and she won her ninth career title, the first of the season.

While Kerber's 2017 seems to be not started at all yet .. 3) Steve Darcis vs. Paolo Lorenzi - Davis Cup.

Mr. Davis Cup for 2017 struck again! Darcis defeated Lorenzi in four sets 6-7(3), 6-1, 6-1, 7-6 (4) after a super come back, giving the first point of the challenge to his team! After the great performances in the first round, Darcis is the real Davis Cup star! 2) Nick kyrgios vs.

John Isner - Davis Cup. Nick Kyrgios' magic moment continued in the Davis Cup also. The Australian was crucial for his team. With his two victories, he allowed Australia to reach the semi-finals. In the match against Isner that he won 7-5, 7-6, (5) 7-6 (5), Kyrgios showed solidity, concentration and determination! 1) Daria Kastkina vs.

Jelena Ostapenko - Charleston. Two teenagers fought to win their first WTA title. Kasatkina defeated her opponent in straight sets, with the final score of 6-3, 6-1. Could this mean a breath of fresh air in the WTA Tour? Source: YouTube .