Charisma is a gift of nature, and both Serena Williams and Maria Sharapova know it well. Their rivalry, especially in the media, characterized the past years, giving media and insiders a lot of ideas on which to reflect and talk.
The strong personality of these two women monopolized attention in women's tournaments. In fact, on the court, we saw how Serena always or almost defeated her Russian rival. But thanks to their charisma Serena and Masha put the WTA Tour under the spotlight.
Today there are many protagonists able to win a Slam title. However, despite the fact that many of them have great technical, tactical and athletic skills, I still struggle to find two players with a charisma able to create a new strong rivalry like that of Serena and Sharapova.
Not that the girls who now dominate the WTA Tour are devoid of charisma, but perhaps, either for their young age or for a different approach than in past years, they still cannot inflame the crowds and they aren't still able to open concrete rivalries.
The rivalry between Serena and Sharapova will also be remembered for some statements on the limits of sportiness. Here, this pepper is good for women's tennis, especially at this time during which a real (or two real) queens and dominators cannot emerge.
The American and the Russian's sharp words were more reason for attention. The girls are still young and they have yet to mature from the media point of view. But it would be nice to see more of a new rivalry, capable of involving crowds and fans during tournaments