Roger Federer, Rafael Nadal and Novak Djokovic: would ATP have a preference for the Slam record? Would anything change if Federer managed to keep his record? Or would there be something different if the Swiss were overtaken by the Spaniard or the Serb (or both)? Federer is the most famous and popular tennis player in history, the player most loved by crowds and fans and one of the most adored athletes in the history of sport.
The Swiss Maestro managed to conquer unconditional love from fans and this would make him a perfect tennis ambassador even after his career. Federer is the tennis player who perhaps allows the greatest business and this is another fundamental aspect, even after the end of his professional career.
Nadal is loved by fans and crowds almost like his rival. Perhaps the Spaniard is a less global brand perhaps than the Swiss. If Nadal were to end his career with more Slam than his rival, would it change much in terms of appeal? Should Djokovic be the winner of the Slam race, would anything change? The Serb is a much loved tennis player, but a little less than his two rivals.
Although he is one of the most famous athletes in the world, his global brand is now one step behind those of Roger Federer and Rafael Nadal. Considering these premises, perhaps ATP might not change anything in reality, should any of the Big Three win.
However, we know that Federer is able to move a greater business than his two opponents and his catchment area is wider than that of Nadal and even greater than that of Djokovic. If Roger Federer manages to keep the record, remaining the most loved and most successful player, this would be an excellent business card for ATP even for a future without the Big Three.