The US Open 2020 can be a watershed of unimaginable importance for the future of tennis: no Big Three in the final, but Alexander Zverev and Dominic Thiem, who will try to involve the fans as Roger Federer, Rafael Nadal and Novak Djokoivc always do.
Mission Impossible, but this is the future of the Game, which starts from the men's singles final. It needed Djokovic's disqualification and a dramatic event like the global Covid-19 pandemic to change a fate that seemed to see one of the Big Three back on the throne of New York.
Today, however, there will be the women's singles final, between Naomi Osaka and Victoria Azarenka. Nitto Denko Corporation announced that it has extended its partnership with ATP for another five years. Therefore the sponsor Nitto will continue as main sponsor of the ATP Finals, in agreement with the Italian Tennis Federation for the ATP Finals of Turin from 2021.
The best and the worst from the US Open day 12 Nitto will also become a Gold-Partner for the entire season and the Official Athletic Tape supplier of the ATP Tour. With this partnership, the team of doctors of the ATP Tour will be supplied with Nitto taping products, and the Nitto brand.
will appear on the official uniforms of ATP physiotherapists. "We are very proud to have extended the partnership with Nitto for another five years," said ATP President Andrea Gaudenzi. The impact of Federer and Nadal's absence on US Open TV ratings? The only one of the Big Three present in New York has sensationally thrown away the opportunity to win the US Open.
Novak Djokovic was in fact disqualified after accidentally hitting the line judge in the throat. The television ratings of one of the major broadcasters could provide valid proof of the absence of Federer and Nadal. According to journalist Daniel Kaplan, ESPN would have recorded a 46% drop in ratings in the first eight days of matches at the US Open.
It is important to underline that even players like Stan Wawrinka, Gael Monfils and Nick Kyrgios, much appreciated by the fans thanks to their spectacular game, have forfeited and contributed to this significant figure. Who will win the US Open according to Jannik Sinner? "For me Dominic Thiem, if I have to name a name. He has already played three Grand Slam finals. He's the most experienced guy, but he has a lot of pressure."