Djordje Djokovic answers if he is concerned about Novak potentially losing sponsors



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Djordje Djokovic answers if he is concerned about Novak potentially losing sponsors

Djordje Djokovic doesn't believe his brother Novak Djokovic will have any problems with signing future sponsorship and endorsement deals. Last month, French carmaker Peugeot ended their partnership with 20-time Grand Slam champion Djokovic.

Djokovic is one of the most popular athletes in the sports world and the face of some of the world leading brands. After the events that took place in Australia, some marketing experts suggested Djokovic could lose some of his endorsement deals because of his vaccine stance.

“I don't believe they will have problems with sponsors," Djordje Djokovic said, per Tennis Up To Date. "Novak is a man, an athlete, eagerly awaiting his return and we hope that this return will be even better than in Dubai”.

Peugeot didn't drop Djokovic because of his vaccine stands

“No, we will not continue with the sponsorship of Djokovic," Carlos Tavares, the CEO of the Stellantis STLA -1.7% Group which owns Peugeot, confirmed to El Espanol last month.

After Peugeot split with Djokovic, it was reported that Djokovic's vaccine stance wasn't the reason why the partnership ended. Peugeot dropped Djokovic but the Serb remains the face of French clothing brand Lacoste.

After Djokovic was deported from Lacoste, the French clothing brand released a statement. "The Australian authorities have canceled the visa of Novak Djokovic. As a result, it will not be possible for him to participate in the Australian Open," Lacoste said in a statement released after Djokovic's deportation.

"As soon as possible, we will be in touch with Novak Djokovic to review the events that have accompanied his presence in Australia. "We wish everyone an excellent tournament and thank the organisers for their efforts to ensure that the tournament is held in good conditions for players, staff and spectators."

Djokovic has since made his position clear on the vaccine and he hasn't been dropped by any sponsors except Peugeot.