'I don't know if you can categorize Novak Djokovic as...', says top coach


'I don't know if you can categorize Novak Djokovic as...', says top coach

"For tennis we are in the midst of a turning point. Because the time has come to monetize its popularity: it is unthinkable that the fourth sport in the world in number of fans has a 1.3% share of television rights". Andrea Gaudenzi, in an exclusive interview with the newspaper Il Sole 24 Ore, reiterated the need to introduce significant improvements in a model that has often ended up penalizing the protagonists of the ATP Tour.

The president of the Association of Tennis Professionals has decided to bet on one of the best companies dedicated to the Internet distribution of movies, television series and entertainment content. This is Netlix, which this year has followed the most important tournaments on the big circuit week by week to offer viewers a more detailed picture of everything that happens on and off the slopes.

"As some of the great sports teach us, from American basketball to Formula 1, the ability to build a premium offer allows us to expand the market by raising the quality of the experience offered: only in this way can we capture and retain the attention of our billion of fans." One of the most frequently asked questions among insiders and broadcasters concerns the future of tennis after the withdrawal of the Big 3.

Roger Federer said goodbye to the fantastic sport at the Laver Cup, playing his last match paired with Rafael Nadal. The Mallorcan and Novak Djokovic still dream of making a difference and do not seem ready to talk about a future withdrawal yet.

"Is the departure of the big three likely to ruin the party? I don't think so. If we look back, the recent history of tennis has been marked by cycles and rivalries that have always known how to renew themselves," explained Gaudenzi.

Mouratoglou reflects on Djokovic

2022 Paris Masters champion Holger Rune's coach Patrick Mouratoglou has heaped praise on 21-time Grand Slam champion Novak Djokovic. "I don't know if you can categorize Novak as a Serbian tennis player," he said.

"Of course he's Serbian, but I think he's much more than Serbian. He's an exceptional champion. Maybe the greatest. We'll see. So it's probably, to play Novak in a final of a tournament is probably the greatest challenge possible," he said.

"The only way to prepare a match against him is to have a very clear plan and be able to manage one's emotions and manage all the situations you will have to go through. We went through so many different scenarios during this match.

Novak Djokovic