Novak Djokovic takes a shot at his sponsor Lacoste

Djokovic went wild at the 2024 Wimbledon Championships

by Simone Brugnoli
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Novak Djokovic takes a shot at his sponsor Lacoste
© Mike Hewitt / Staff Getty Images Sport

Novak Djokovic went wild at the 2024 Wimbledon Championships and became one of the main favorites for winning the title, especially after Jannik Sinner’s shocking elimination yesterday. The 24-time Grand Slam champion - who had arrived in London in precarious conditions due to knee surgery - struggled in the first rounds leaving several sets to opponents.

The former world number 1 has played a great match against Holger Rune in the last 16 and qualified for the quarterfinals of a Grand Slam for the 60th time in his career (breaking a new record). The 37-year-old Serbian - who wants to win his eighth Championship title as Roger Federer - will face the Australian Alex de Minaur for a place in the semifinals. The Australian has improved a lot in the last year and a half and will need the best Nole to enter the next round.

Novak Djokovic
Novak Djokovic© Julian Finney / Staff Getty Images Sport
 

The winner of the match between Djokovic and de Minaur will face in the semifinals Taylor Fritz or Lorenzo Musetti, who will play on Court No.1. The semi-finalists of the upper draw are already known, with Carlos Alcaraz and Daniil Medvedev facing each other again after last year’s semi-final (won by the Spaniard).

Novak’s knee seems to be getting better and the Serbian has repeatedly stated that he wants to win at least one more title at the Wimbledon Championships before retiring. 2024 has been unfulfilled for Djokovic so far, with zero titles won and several unexpected defeats.

Novak Djokovic slams Lacoste

Novak Djokovic - who complained a lot about the crowd’s behavior during his match against Rune - also threw a shot at his main sponsor Lacoste in the last few hours. ClayTennis revealed that the Serbian would be frustrated and dissatisfied because many fans looking for his products cannot find them in stores in Lacoste. "We must improve from every point of view. I hope that Lacoste will work to increase production, the quantity of products and their availability in stores. I am popular all over the world and it is right that fans can buy my things" - said Nole.

Novak Djokovic is one of the best tennis players in the world and it is mainly the numbers that confirm this, starting with that of the Slam trophies (24 for the Serbian champion, compared to the 22 achieved by Rafael Nadal and the 20 obtained by Roger Federer, his two great rivals during his career). At the Wimbledon Championships, where he is at the starting line after having performed a knee surgery just two weeks before, the native of Belgrade has improved an incredible record that belongs to him. The current World No.2 reached 60 appearances in the quarterfinals of the Grand Slam tournaments, further ahead of the Swiss Federer (stopped at 58) and Rafael Nadal at 47.

Novak Djokovic
Novak Djokovic© Getty Images Sport - Mike Hewitt
 

Recently, former Roger Federer coach Ivan Ljubicic - who is commenting on the 2024 Wimbledon Championships for Sky Sport - commented on the rift between Nole and the crowd: "I’ve heard Rune fans celebrate this way before. If they did it to annoy Nole, it’s something they already did. So I don’t know. I’ve seen so many people try to distract Nole in so many different ways. This is an original way, because I can’t find a logic to exult with a "boou" when a player scores a point. But he interpreted it that way, using this thing to get more concentration".

Ljubicic then talked about the performance of the Serbian tennis player, saying: "But there is to talk about his game, it is what I think we have to tell. A perfect tennis. If this was a test to understand the condition of his body, we can absolutely say that Novak is there and how".

Nole has big goals

This part of the season is the most important for Novak Djokovic’s ambitions. The 24-time Grand Slam champion wants to win Wimbledon and the Paris Olympics, which will start in three weeks on the red clay of the French Open. The gold medal at the Olympics is one of the few gaps in the bulletin board of the Serbian champion, who has never been able to express himself better in the Olympic context.

Novak Djokovic, Wimbledon 2024
Novak Djokovic, Wimbledon 2024© Julian Finney / Staff - Getty Images Sport
 

Nole seemed to be close to the gold medal in Tokyo three years ago, before being picked up by a stunning Alexander Zverev in the semifinals. That defeat was very heavy for Novak, who failed to complete the Grand Slam by losing the US Open final to Daniil Medvedev. A victory in Paris would allow him to enter even more into the elite of this sport and to certify his status as a legend. A month after the knee surgery, Djokovic aims to make history again.

Novak Djokovic Wimbledon
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