After Nike launched its new collection inspired by former tennis legend Andre Agassi, Lacoste has now collaborated with French pop artist Youssef Sy to design a new line of clothing inspired by current World No. 1 Novak Djokovic, of Serbia.
This is the second project that Lacoste and Youssef Sy have worked together on, which is related to Djokovic. Last month, Youssef Sy also designed a new court in France as part of a Lacoste project which was a tribute to the Serbian champion.
The "Lacoste x YSY Collection" will be available from 26 August in select Lacoste stores and retail partners as well as the online portal lacoste.com. Djokovic has been associated with the French sportswear brand since 2017 when he ended his partnership with Uniqlo.
Lacoste& French artist Youssef Sy launch new collection inspired by Novak Djokovic
According to the Fashion United website, Sy spoke about the collection and why he was inspired by the Serbian tennis champion. "After my meeting with Louise Trotter and her team, we agreed that we wanted to give the concept a bit more depth by combining it with values dear to Novak Djokovic and Lacoste."
"His tenacity in holding on to his No. 1 spot, his dedication to work, and the way he passes on his abilities via his foundation and shares with his fans are the values I wanted to highlight in my drawing." The Serb is the current World No.
1 and is competing at this week's Western & Southern Open in New York - he has won his first two matches and is through to the quarter-finals where he will meet German Jan-Lennard Struff. He will also be aiming to win his 18th Grand Slam singles title at the US Open in New York later this month.
Novak Djokovic has already won a record eight Australian Open titles, five Wimbledon titles, three US Open titles, and one French Open title in his career so far and is in a three-way race with Rafael Nadal, who has 19 Grand Slams, and Roger Federer, who has 20 Grand Slams, for the record of most number of Grand Slam singles titles in men's tennis history.