Roger Federer has become in effect, and has consolidated over the years, a face of aspiration and success for the whole world. A person that everyone has come to know for his successes both on and off the pitch. It is difficult for fans to forget the achievements of the Swiss champion in sport who, thanks to his incomparable style and the charisma that has distinguished him, was able to raise and relaunch, together with the help and talent of other great tennis players.
The 20 Slams won in his career (6 Australian Open, 1 Roland Garros, 8 Wimbledon and 5 Us Open), as well as other important triumphs, have made him one of the most successful players in history together with the remaining two Big 3 Rafa Nadal and Novak Djokovic.
A palmarès that the now 40-year-old from Basel still wants to try to retouch, making official in recent weeks the decision to end the 2021 season, to have his right knee operated again and give himself another chance to get back super competitive in 2022.
Federer's shoeas on Wall Street
But Roger Federer has distinguished himself as an entrepreneur and testimonial of important international brands, which have focused on him to dramatically increase profits. The former number one in the ATP ranking has relaunched the shares of On Running since 2019, when he joined the group, increasing online sales by over 200%.
Its endorsement, especially in terms of image, was the decisive turning point for the company, which also took advantage of the presence of 6500 stores in about 50 countries around the world. The doors of the listing on Wall Street will now open, as reported by Italian newspaper Corriere della Sera, with a truly stellar potential value: according to some financial institutions, the figure would be around 6 to 8 billion dollars.
A rich freshman on the stock exchange that will be supported by major groups such as JP Morgan, Goldman Sachs, Morgan Stanley and of course Credit Suisse. According to some calculations made by the economic daily Handelszeitung, Federer and his three partners, who each hold a quarter of 50% of the sports shoe brand, would each become owners of the equivalent of 1.5 billion dollars with the listing.