Roger Federer: 'They are really nice people with a passion for...'

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Roger Federer: 'They are really nice people with a passion for...'

Switzerland and Slovenia completed dominant qualifying victories on Saturday to secure their safe passage to the Davis Cup in the Rakuten World Group I play-offs in 2022. Featuring the top eight winners of the World Group II qualifiers this weekend.

guaranteed a place in the World Group I playoffs this week, alongside Mexico and Poland, who claimed the top two spots in March, Switzerland and Slovenia wasted little time joining them. . Indeed, after rain swept through the opening day in their tie in Portoroz, Slovenia recorded all three of their major victories on the same day on Saturday to secure an unassailable 3-0 lead over Paraguay.

The victories of Tom Kocevar-Desman, who beat Adolofo Daniel Vallejo, and Bor Artnak, a 1-6 6-3 6-2 winner over Martín Antonio Vergara del Puerto, saw the hosts dominate the singles, before Kocevar -Desman will be combined with Matic Spec.

to defeat the South Americans 6-2 6-2 in doubles. Switzerland was equally dominant in their one-sided win over Estonia in Biel, a draw led by an excellent performance from Davis Cup rookie Dominic Stricker. The 19-year-old former youth world No.

3 backed up his impressive opening day singles victory with a tie win in doubles alongside Marc-Andrea Huesler as the pair edged out Vladimir Ivanov and Mattias Siimar 6- 4 7-6(4). As exceptional and graceful a player he is on-court, Swiss Maestro Roger Federer is also an intelligen businessman, who knows how to use his brand value to good effect and pique the interests of the general public.

Federer is an intelligen businessman

With the Japanese apparel brand Uniqlo, Roger Federer has a ten-year deal which he signed in 2018 for a whopping $300 million. When it comes to On running shoes, the Swiss star shares a different story.

Launched in 2010 by three friends (Olivier Bernhard, David Allemann, and Caspar Coppetti), the running shoe brand slowly built a loyal fan base who were willing to pay a few more bucks to get comfortable sneakers for their running needs.

“They are smart, really nice people with a passion for what they do”. Plus, he adds over email, “they are amazingly nimble–they adapted so quickly to the pandemic and the requirement to shift to e-commerce”, Federer said.

The former world no.1 also shared his experience of spending the lockdown at the On running laboratory. “It’s incredible that this wonderful company is headquartered so close to where I live. Because the pandemic forced me to be home so much for the last 18 months, I have had the opportunity to work with them much more than in normal times”, the Swiss star commented.