'We sold out even without Roger Federer', says top manager

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'We sold out even without Roger Federer', says top manager

There is no longer any doubt that the Laver Cup is a successful experiment. The event conceived by Roger Federer and his manager Tony Godsick has now reached its fourth edition (in progress in Boston), enjoying enormous success despite the absence of the Big 3.

Roger Federer and Rafael Nadal have played very little in 2021 due to their respective injuries, while Novak Djokovic is disposing of the atrocious disappointment he suffered at the US Open. Just one step away from the 'Calendar Grand Slam', the world number 1 succumbed under the blows of an amazing Daniil Medvedev, failing to match Rod Laver.

In the event of a triumph in New York, the 34-year-old from Belgrade would have overtaken eternal rivals Roger and Rafa and hoisted himself to 21 Majors. The Laver Cup, like the Ryder Cup in golf, allows players to compete on the same team, unlike the rest of the year.

In a long interview with CNBC, Godsick revealed a few more details about the origins of the Laver Cup.

Godsick on the Laver Cup

"As Roger Federer said, we wanted to do something to honor Rod Laver and his fellow barnstormers who sort of took off four and a half years from playing Grand Slams to usher in the professional game," Godsick said.

The Laver Cup, like the Ryder Cup, allows players who normally face off against one another to team up and compete under the same flag. Federer's manager also revealed that all tickets to the 2021 Laver Cup had been sold out, just like they had been in the three previous editions of the tournament.

"So we were really into the Ryder Cup, we liked what they were doing, we thought how great it would be if rivals became teammates," Godsick added. "Normally in other events you see country versus country and this gave an opportunity for rivals to be on the same team.

We sketched it out on a piece of paper and the format is what works. We are fortunate to have - this is our fourth sell-out since we started in Prague and people love it. The players get together, these guys are killing it day in and day out on tour, so giving them an opportunity to be on a team for one weekend is great."

This is the first time that the ‘Big 3’ have been missing from this event. They have been a major attraction for the fans since the event first took place in 2017. Roger Federer and Rafael Nadal have both been suffering from injuries this year. Federer has missed a major chunk of the season due to his problems in his knee.