With less than a month to go until the Mutua Madrid Open 2022 begins, which will be held at the Caja Mágica from April 26 to May 8, the tournament has launched a new marketing campaign to celebrate its 20th anniversary with a review of the large figures that the event has left in the capital of Spain in the last two decades.
How many spectators have passed through the Mutua Madrid Open? How many balls have been used? How many hours of tennis have you accumulated? And matches? Have there been many aces? And double faults? How many hotel nights have been occupied? All these questions have an answer in the new Mutua Madrid Open campaign.
Under the name of '20 years in Madrid', the campaign travels through all the numbers that the Mutua Madrid Open has accumulated during the 20 years that it has taken place in the city of Madrid, and that highlight the positive impact of tournament at a sporting, economic, social and tourist level after becoming one of the most important events on the world scene, marked in the tennis calendar as one of the points of reference of the season.
The campaign was launched digitally this Thursday, March 31, and will be available from April 1 on more than 1,200 screens distributed in 28 shopping centers throughout Spain, on more than 255 screens at AVE and suburban train stations, and on digital monopoles in main entrances to Madrid.
The 20-time Grand Slam champion Roger Federer has not played since Wimbledon 2021. The Swiss Maestro last graced the court in July, when he lost to Polish star Hubert Hurkacz in the quarter-final.
Federer has not played since Wimbledon 2021
Former tennis player Alexander Waske has paid tribute to Roger Federer for his friendly disposition, asserting that he has never seen the 40-year-old act in a pompus manner in all his years on the ATP tour.
"In all my years, I have never seen Roger Federer arrogant and disrespectful towards other players. During the 2006 French Open, we were in the massage room watching a match of a player who was about to win the biggest game of his career and suddenly couldn't hit the ball," Waske said.
In a conversation with Waske, the Swiss had revealed that he preferred to go into contests as the favorite because it helped him enjoy his time on the court even more. "I once asked him, 'Roger, I often cramp up when I go into a match as the favorite.
How do you deal with that?' He said, 'I need to feel like a favorite. I always go onto the pitch with the same feeling because I know how it feels when I'm playing well.' That surprised me because no one feels the same all the time.
Every day is different. He said that the lightness on the pitch is a matter of feeling and he [simply] slips into this feeling," Waske said.