Roger Federer attended the LEO Awards gala night with his wife Mirka a week ago. The Swiss master was present as an ambassador for the JURA coffee machine brand. The coffee machine brand thanked Roger Federer after posting a photo with him and Mirka on Instagram along with a written note.
"The JURA Global 2022 sales conference was a fantastic event! 3 days of meeting the JURA family, innovations, great speakers, lots of Espresso, ONO and last but not least, Roger Federer at the gala night of the LEO Awards!
A big shout out to Emanuel Probst and his team from JURA head office for a perfect conference," said the team behind JURA. Jura, a coffee company, has been a partner of Roger Federer for more than a decade. Emmanuel Probst, CEO of the company, praised the remarkable character of the Swiss player, comparing him only to Jura.
"In 2006, it wasn't the same Roger and it wasn't the same Jura," Probst told CNN, recalling how their cooperation began. "We are more Swiss, but he has become a global ambassador and we a global brand. Humility, modesty, those are the values we share." Federer helps Jura to have credibility around the world.
"When you build a project or sell a project, there are two things: orientation, what does the brand stand for? And secondly, can I trust this brand? That's why Federer has enormous value for our brand. Roger's courage has a lot to do with his personality.
He is a role model, and he will continue to be," the CEO said when asked if Federer would be an ambassador for Jura as well after finishing his tennis career.
Federer on spending more time with his family
Roger Federer recently opened up on how he has dealt with staying home for the last two years while recovering from a serious knee injury.
"The last few years have definitely shown me how it could be, how to manage a sort of slower life... because I actually feel very, very busy [nowadays]," Roger Federer said. "I wake up earlier than ever because my body doesn't need as much rest as it used to.
I actually have more time on my hands when I wake up at 7 o' clock in the morning. I wanna remain curious and really learn, you know.... just working hard, but still enjoy the process. The transition will be an interesting one, my life will be different, the carpet will be pulled from under my legs sometimes, you know?" he added.
"Maybe I see it easier than it will be, but I'm very confident about it and that's not because I don't want to come back. We'll see how it will be."
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