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Agent Tony Godsick said he and Roger Federer were determined to create something that was "first class" when they started the Laver Cup project. In 2017, the Laver Cup - named after the great Rod Laver - held its inaugural edition in Prague.
Since then, four event editions have taken place. The Laver Cup was cancelled in 2020 due to the pandemic. The Laver Cup was a very innovative and creative event as top players from Europe are clashing top players from the rest of the world.
Courts are painted in black and there is a classy vibe surrounding the Laver Cup.
Federer's agent Godsick on the whole idea behind the Laver Cup
“From the beginning, when we decided to create something, we wanted to make sure it was first class, premium, and something that the fans both in stadium and at home would enjoy,” Godsick told SportsPro.
“You know, I think Roger, it’s clear, I think people sort of understand this after all these years, he mandates things to be done well. I’ve been in the business over 30 years, Roger is obviously playing for a long time.
We’ve had the incredible opportunity to go to so many different events around the world – Grand Slams and Masters 1000s, combined events, special events, team events – and we were able to take from other events what really works.
And we’re investing in the business. This is not about taking a profit, it’s about building a brand. I always tell people this is a historical event with no history, so we’ve got to build the history”.
Federer, a 20-time Grand Slam champion, is retiring after this week's Laver Cup. So far, Federer has featured in three Laver Cup editions. Federer skipped the Laver Cup last year due to a knee surgery. Federer will appear in only one doubles match at this year's Laver Cup.
