Credit Suisse bank safe thanks also to Roger Federer
by LORENZO CIOTTI | VIEW 26205
Roger Federer is a client of Credit Suisse, the bank that is going through a very serious crisis after the collapse of the US technology lender Silicon Valley Bank. Roger Federer, Credit Suisse brand ambassador, is an endorser of the bank, and you can see him on monitors and in advertisements.
Authorities believe Federer's association with Credit Suisse adds to the bank's trustworthy face. This is due to his long-standing partnership and having been an ambassador for the bank for over 20 years. Federer's partnership with Credit Suisse has been one of the longest lasting relationships between a bank and an athlete.
The 20-time Grand Slam champion signed his first sponsorship deal with Credit Suisse in 1999. The partnership has since remained solid over the years, with Federer promoting the bank in several campaigns. Bank officials believe his presence as a brand ambassador for Credit Suisse could serve as a reassuring force for the bank's concerned customers.
Despite concerns about Credit Suisse's international operations, some clients remain confident that the bank is too big to fail and that the Swiss government would leap to the rescue if it failed. While one client, who declined to be named, allegedly said that in the event the bank fails, the government should step in and cover deposits of less than 100,000 Swiss francs per client, another client expressed confidence in the bank's survival.
Latest on Roger Federer
Roger Federer took the field himself to promote the new signature sneaker line, designed precisely to improve performance on clay. The Swiss company On running presented and disseminated through social networks the release of the iconic shoe entitled "The Roger Pro Clay".
The challenge launched follows that of last year: thanks to the collaboration of the champion born in Basel as a shareholder, "The Roger" has had a great international success, attracting a lot of attention and curiosity among the people.
The company has published a video that portrays the now 41-year-old former athlete, testimonial of the new line, in close-up and as the protagonist: King Roger is back for the occasion on a clay court and holding a racket.
The winner of 20 Grand Slam titles practiced on the slow surface with the new shoes, showing how impressed he was with the performance of On running's latest creation. During the video Federer glides effortlessly across the court, easily hitting the ball with his distinctive and unique backhand.
The latest addition to the company's line was no exception and immediately struck the public: for several it is already a hunt for a model that aims to provide players with better balance and stability on the court.