Iga Swiatek leaves ASICS to join Roger Federer-backed On Running
by DZEVAD MESIC | VIEW 24588
Iga Swiatek has just announced that she has become the first female tennis athlete to be the global ambassador of Swiss shoe brand On Running. Federer, a Swiss tennis icon, joined On Running as a co-entrepreneur a couple of years ago.
Now, world No 1 Swiatek is joining the shoe company which is associated with the great Federer. "I’m thrilled to announce I am the first female tennis athlete at On. I’m happy the On team believes in me as an athlete and a person.
We plan to grow, develop and make an impact together. Big thanks to my team for this amazing achievement in business," Swiatek announced.
ð¾ I’m thrilled to announce I am the first female tennis athlete at On.
I’m happy the On team believes in me as an athlete and a person. We plan to grow, develop and make an impact together. #letsgo #DreamOn
Big thanks to my team for this amazing achievement in business.#ad pic.twitter.com/KXZxRYW3Dp — Iga ÅwiÄ tek (@iga_swiatek) March 20, 2023
Swiatek expanding her brand, joins Federer's On Running
Recently, Swiatek started working with IMG and she is now being represented by Max Eisenbud, the agent who famously worked with Maria Sharapova.
Last week in Indian Wells, Swiatek reflected on her decision to start working with IMG in an attempt to expand her business. "Well, I have pretty big team in Poland. IMG joined this team last year, so, you know, I’m kind of reaching out to them and asking, you know, for any updates.
They are obviously like talking all the time and doing that for me, which is nice, because I wouldn’t… they’re talking about money. But I feel like there are many things honestly, because yeah, I want to kind of expand my work in Poland and also do some nice stuff.
Obviously kind of I am still figuring out about some international things that I want to do. I want to kind of combine that and put it together, and I feel like we created a really nice team. I didn’t know, you know, a couple years ago if it’s gonna be possible for me to have, like, both teams working together, because, you know, it’s tough in terms of communication and everything, but they made a great effort, both IMG and my team in Poland. So I’m pretty happy with the results," Swiatek said.