Foresight and media appeal: how tennis legend Roger Federer became millionaire


Foresight and media appeal: how tennis legend Roger Federer became millionaire
Foresight and media appeal: how tennis legend Roger Federer became millionaire © Clive Brunskill / Staff Getty Images Sport

Tennis legend Roger Federer is one of the most loved and iconic tennis players of all time, one of the greatest sportsmen in history. The love of fans and crowds was seen once again at the 2023 edition of the Laver Cup. The Swiss was present in the stands of Rogers Arena in Vancouver, receiving an ovation from the people present in the stadium, when the television cameras framed it and projected it onto the giant screens inside the Arena.

During his long and glorious career, Roger rewrote the history of tennis, leading the game into the new Millennium, contributing decisively to the growing popularity of tennis.

The Swiss Maestro has always been loved by sponsors and brands, who have literally made the impossible to have him.

Thanks to his abundant finances and his foresight, Roger was able to obtain very profitable partnerships, and to invest the money in a far-sighted way.

Roger was one of the best-paid athletes in the world for several years, thanks to his numerous victories, his status as a tennis icon and his media appeal.

Roger Federer's biggest earnings come from a partnership with sporting goods brand Uniqlo, an endorsement deal with watch brand Rolex, and an endorsement with home goods company Moët & Chandon, among others.

Federer signed an endorsement deal with Uniqlo in 2018, after spending many years with sportswear brand Nike.

Roger has a long partnership with Credit Suisse, one of Switzerland's largest banks. The Swiss is an ambassador of the luxury watch brand Rolex. Federer is a long-time partner of Mercedes-Benz and has often collaborated with the automotive brand.

He is also a spokesperson for the Barilla pasta brand. Apart from these, Federer has a number of other sponsors such as Moet & Chandon, Lindt, Wilson, Sunrise and Jura, among others. It is estimated that Federer's earnings from sponsors could exceed $70 million a year.

It is important to note that this figure includes not only sponsorship deals, but also revenue from other commercial aspects such as endorsement deals, participation in tournaments and other promotional activities. Federer is also involved in several charitable projects and founded the Roger Federer Foundation to support children's education in Africa.

Roger Federer's career highlight

Roger Federer's greatest career achievements include a record 20 Grand Slam titles, which places him as the men's tennis player with the most Grand Slam victories. He has won Wimbledon eight times, reaching the final 11 times overall.

He also won the Australian Open six times, the US Open five times and Roland Garros once. Federer spent a total of 310 weeks at the top of the ATP rankings as the world No. 1, setting another record.

Roger Federer

• Younes El Aynaoui shares surprising opinion he had after first Roger Federer meeting
• Novak Djokovic details why he cannot be friends with Roger Federer, Rafael Nadal
• A moved Roger Federer breaks in tears at Andrea Bocelli's concert
• ATP Finals Flashback: Roger Federer delivers historica double bagel
• Novak Djokovic is about 'to still' another milestone from Roger Federer
• Novak Djokovic breaks another major Roger Federer record