Roger Federer Beats Novak Djokovic on Wimbledon Social Media!


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Roger Federer Beats Novak Djokovic on Wimbledon Social Media!

Roger Federer more loved than Novak Djokovic. That doesn't seem like a surprising statement, considering how the Wimbledon final of 2015 saw the British crowd and media all deployed on Roger's side of the contest.

The tennis community, tennis lovers and fans, were in great majority rooting for a Federer's 18th rather than a Djokovic's 9th. As it turns out, the Serb wins, no matter what the general consense stays at. It was howering interesting to understand how and why Roger Federer was the Social Media winner of the 2015 Wimbledon edition.

According to Synthesio, the leading global social intelligence platform, Federer was not only the most cited, but also the player that generated the highest consense on the social media platforms during the two-week major tournament held in London.

Let's take a look at the ranking on mentions: Roger Federer 27.2% of all online mentions, followed by:
Novak Djokovic (23.1%)
Serena Williams (20.2%)
Andy Murray (13%)
Rafael Nadal (7.2%)
Taking a closer look just at the two final contenders of the Gentlemen's title at Wimbledon, we can see that Roger not only had more mentions than his final opponent, but also collected 20,000 more positive mentions compared to Djokovic.

Here the final chart: What about the sponsors?