Roger Federer is again the most marketable athlete of the year

Tennis - In the special top 10 list there are Nadal and Djokovic as well

by Luigi Gatto
Roger Federer is again the most marketable athlete of the year

For the second year in a row Roger Federer has been named the world's most marketable sports person of the year, according to the London School of Marketing researchers. In 2016 the Former World Number 1 earned $60.7 milion in sponsorships and endorsements, which means that being out of competition for six months didn't affect his off-court earnings.

'Despite Roger Federer's slow year in terms of success in his sport, his successful endorsement deals show that personal characteristics can also be an important part of long-lasting sponsorships', Jacques de Cock, faculty member at London School of Marketing said.

In the top 10 List, Federer is ahead of LeBron James, who earned $53.8m, the golfers Phil Mickelson and Tiger Woods, respectively with $50 and $36 million. There are also Novak Djokovic and Rafael Nadal. Full list of the World's most marketable athletes here below: 1) Roger Federer (tennis) - £49.2m
2) LeBron James (basketball) - £44.3m
3) Phil Mickelson (golf) - £41m
4) Tiger Woods (golf) - £36.9m
5) Kevin Durant (basketball) - £29.5m
6) Rory Mcilroy (golf) - £28.7m
7) Novak Djokovic (tennis) - £27.9m
8) Cristiano Ronaldo (football) - £26.2m
9) Jordan Spieth (golf) - £26.2m
10) Rafael Nadal (tennis) - £26.2m ALSO READ: Hopman Cup Tournament Director: 'I'd love to have Roger Federer back'

Roger Federer