Nike came up with a great tribute to Roger Federer to celebrate his return to the top spot in the ATP rankings. The American company, that pays Federer $10 million annually (the most from any other Federer's sponsor), shared a video with those words: 'Federer should stop.
Should quit when he's ahead. Should be too slow. Should be too tired. Should be too old to be #1. Should be history. But Federer is too busy making it.' Rolex and Mercedez-Benz, Lindt and Barilla also came up with tributes to acknowledge Federer's achievement.
For Lindt, the Swiss 'has always been No. 1', while Barilla wrote that 'the number one knows no age'.
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