Rolex is the title sponsor of the Monte Carlo Masters and is one of the main partners of many tennis events. Laurent Delanney, the head of brand's marketing, spoke about the possible but not likely chance to bring in Rafael Nadal as ambassador. His biggest rival, Roger Federer, has been one of Rolex's main ambassadors for years. 'It's difficult to 100% communicate with two similar players of a similar caliber,' Delanney admitted. 'You have to focus on one and that's enough in terms of work and activities, respecting what each star deserves. With two, it would probably very complicated to achieve it.'
He also added, 'It would cost much to pay them both, also because contracts also involve bonuses depending on results. 'No, it's not like this. I think it's more about common sense in wanting to do our job well and in the way every star deserve to.'
Nike is the only brand that has Federer and Nadal as ambassadors. But the American company, Delanney said was a sports apparel brand. 'So it's difficult. It's understandable that they - as sports brand - want to promote their products, shoes etc. They have a bigger area than us, that we are a watches' brand.'