Roger Federer features among the Laver Cup investors and he promotes the event a lot through interviews and social media. The Swiss player was asked by CNN Money if he plans to get in the Laver Cup organizations.
"I am not organizing the Laver Cup, I am just dropping ideas from the player's perspective. How can we make it fun for the players and for the fans around the world. I want them to get the best experience for everybody, maybe sometimes even media because I worked with you guys, I got what they like as well.
One day maybe I will start organizing stuff, but you never know. In terms of the business yes, I have always been truly engaged and interested in my business because there was also a time I did not have an agency for a couple of years when I actually became the world No.
1. So these were interesting times and very important times for me to actually care because often as a tennis player you are told, "You go play tennis and we take care of everything" And that's the wrong approach to be honest."
Federer's longtime endorsements - Credit Suisse, Rolex, Mercedes Benz - are all Laver Cup partners, which the Swiss is happy for. "It's a new product and when it's a new product people do not know, we do not know, investing in a new product can be scary or exciting.
Very excited that Rolex, J. P. Morgan have been very supportive towards tennis, I mean, overall they have all the Masters 1000s, the Grand Slams, and they also want to be part of the Laver Cup. Somebody may want to be just more cautious and say, 'This is not for us, maybe along the road', and there is no pressure from our side, we really wanted to have sponsors on board, and I think the Laver Cup can't really complain about the sponsorship.
I know it's never easy, not easy to find some people to fight for big sponsorships and to fly in places, it's an ongoing battle. I think the Laver Cup can be very, very happy."