Boris Becker: 'Roger Federer, Cristiano Ronaldo are brands. While Messi...'

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Boris Becker: 'Roger Federer, Cristiano Ronaldo are brands. While Messi...'

In an interview the six-time Major winner Boris Becker reflected on how athletes and tennis players' popularity increased over the years. He said: "In the end of 90s you would tak about brands and you would usually have music stars, and in the last year sportsmen became brands, look at Ronaldo in football.

Messi you can argue, I am not sure he wants to be. Roger Federer is a brand, once you think of him you immediately look at all what he has done, which I think is good, but there will be newcomers and you have to be open for that."

On his past co-operation with Novak Djokovic, Becker concluded: "The bar is high, it's about winning and if the player does not start winning again, you are not a good coach. It's not, Let's see how it goes.

It took its toll on my life because you are married to the player. You think about him, you plan your year with him just to make it better. Now I took over the German tennis on the men's side, it's the third year, I have been mentoring Alexander Zverev, who is coached by Ivan Lendl since September but I have been helping him and his brother for two years.

Sascha likes when I talk to him about tennis. At the moment, working with one player, I do not do that. I received offers from two women but I do not know women enough to teach them about tennis, that was my excuse."